Hello @Megat
Congratulations on your store page! I hope you are well in this time of crisis. I was going through your store and saw that most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
- On your home page, as soon as I landed i first thought it was a furniture store. Only when I scrolled further I realised that your catalog has a lot of variety but none of it has nay furniture. This was probably because the hero image that you have used. It does not go well with your catalog. Maybe you could revisit this and add something that is more related to your catalog.
- Add the Contact us and About Us links even in the footer section. That makes those sections easily accessible from anywhere. Similarly for your shipping and return policies - make sure these are easily accessible from any where in the store.
- I think we could use a wishlist or an Add to Favourites button. This will allow you to send more targeted follow up emails to your shoppers and even notify them if you're running any offers or sales.
- In your catalog, the shopper has to first pick a number or color from the list of options and then select this from the drop down. I'm afraid this might lead to lesser people actually moving to cart. If you can have an option where the user can directly click on the product and style of their choice and move on to checkout, they will be more likely to buy.
- You could add some kind of urgency by adding stickers or labels to highlight things like sale/trending/free shipping. The Shopify app store is source of some really good apps that can add this kind of a focus to your store. I added one below which I thought might look good. What do you think? You can always look up more styles here.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
Garima
Hey, @Megat
Congratulations on launching your store. I took a look at the homepage and a couple of things stood out to me:
I'd recommend devoting your top menu exclusively to Shopping based links. Break out your categories so that your customers can see them all at a glance. Don't just hide everything behind a single 'CATALOG' dropdown. The result should be reflected in an increased add-to-cart rate. You can take this a step further by investing in a third-party Mega Menu app, such as Buddha Mega Menu. It is a feature-rich app that offers a wide variety of great features. Feel free to check out their app demo, here. There are a variety of other Mega Menu options in our app store that you can check out as well. However I have personal experience using Buddha, and I like it a lot!
Another key to success is building a strong brand. Branding involves developing a compelling, positive, and lasting image of your business that creates an emotional connection with your customers. The strength of your company’s brand could mean the difference between struggling for recognition and sales or thriving as a dynamic, best-in-class business. This can seem like a daunting task at first, lucky for you we got ya covered! We discuss several key aspects of branding in our branding articles hub. This will take you from A-Z for developing and executing a brand that thrives. Not sure where to start? How to build a brand in 7 steps is a terrific starting point. I'd love to hear more about the direction you would like to take/achieve as far as your 'brand voice' goes.
If there is anything else I can help you with, please let me know.
