I'm the creator and owner of www.DancingSparkles.com a jewelry Shopify store. I have a dream of launching my own business and becoming financially independent so I can be free and able to pursue other life projects. After doing some extensive research I finally came across the concept of dropshipping through Shopify. During the quarantine I put day and night into crafting the concept, website navigation, social media marketing, product testing from different suppliers, creating blogs, videos... All the fun stuff lol. Through digital marketing efforts I have been able to drive almost 1,500 visitors to my website in the last 30 days. Despite accomplishing driving some decent traffic and getting 5 put in carts, I did not get any sales. As a remedy I decided to run Facebook Ads targeted to women from the ages of 25 to 54 from the United States with an interest in jewelry and watches, fashion, style, fashion accesories, online shopping and a few other keywords. I have been able to get 124 link clicks at 0.23 cents each and not a single sale yet.
I have already invested a couple of hundred dollars into my business, a lot of love and time but no ROI yet. Please, somebody help me turn this failing store around.
Hi @Ixamarie !
Do not give up, your store is well settled. I have noticed, that you have implemented Reviews and Rewards already. I recommend to add more functionality:
The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder. It will help you to decrease the number of abandonment purchases.
You are already using a Rewards app and Reviews. And Growave has that along with Social Sharing, Instagram galleries, Wishlist, Social Login all integrated with one another for better performance.
Hello @Ixamarie ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Hope following things will help you.
Welcome to Shopify! I can understand when you've put in your heart into a project, low returns can be quite frustrating. I have a couple of pointers that I can add here. Hopefully that'll improve your store's experience and drive more sales.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
Fun store! A few suggestions:
1. If you get a free tool like Hotjar, set up some heatmaps to see what people are doing on your site and how far they are scrolling down.
2. Do you retarget your emails that you have collected?
3. It is very hard to read your text on your hero image.
4. I am a little confused about the transition from Featured collections to New Arrivals on the homepage. Is your object for people to shop on your featured collections or new arrivals?
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