Need a reasonably priced Shopify expert to assist

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I need help with conversion tracking from Google Ads, Facebook and Instagram

 

For some reason we are not seeing conversions tracking well.

 

We are using PageSense for Landing Pages and conversion optimization, but don't have to.

 

I also need someone to look at our cart as we are high abandonment after adding to cart and reached checkout.

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Sorry the site is https://alpinestartfoods.com/

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Hi @AlpineStart 

 

This might be a reason for some of the abandon carts. You don't have your logo on the checkout page. 

Alpine Cart.PNG

 

Few Areas To Work On 

  • Home Page (needs to flow better) 
  • Product Pages
  • Footer 
  • Main Menu 

I'll email you more detailed full review now also. 

 

Keep up the good work 

 

Cheers 

Clayton Bates 

Grab Most Detailed FREE Review --->LEARN MORE


Client VIDEO TESTIMONIALS --->VIEW

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Unless you are on Shopify Plus, you checkout is going to be the same as most Shopify brands. This means the reason people are not converting would be the traffic you are sending to your site is not the right type of traffic. Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store.

 

When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook. 

 

Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.

 

Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.

 

Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.

Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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Not sure what you mean mate because every stores checkout can be customized to look different. 

  • Logo 
  • Color 
  • Background banner 

Fair enough they can't be customized like Shopify Plus but they 100% don't have to look the same as everyone else. 

 

Unless I'm missing something here ?

Grab Most Detailed FREE Review --->LEARN MORE


Client VIDEO TESTIMONIALS --->VIEW

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Changing colours, adding a logo and banner are minor changes at best. Important to have but not the same as fully having a checkout you can customize end to end the experience someone gets. We have worked on tons of custom checkouts for clients and that has a huge boost on conversion rate over changing some colours and adding your logo and a banner....all things being equal and having something pleasing on the eyes.

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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