The Pleasure is mine! Happy to help you.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution
Hi again @Trucrystals!
Running Facebook ads can definitely feel like trial and error! Here are some resources for you to check out and work with such as our step-by-step guide for running a Facebook campaign here. Additionally, Shopify Academy offers a free course on successfully running Facebook ads. It's step-by-step, discusses how to use the Facebook ads manager as well as how to advertise on Instagram as well!
Another really great resource is Defining Your Audience because none of your ads are going to matter unless they're being seen by the right people. Sometimes it can really help to read about the experience of others, here is one example, which is a case study on how one merchant experimented with their ads money and their results.
Keep up the great work and don't hesitate to reach out to Shopify support - we're always here to help!
Ren | Social team @ Shopify
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