Hey Aus Kangaro,
The sidelinks should be shifted to the extreme right of the header for uniform space distribution on the header template. The "Free Shipping" offer should be shifted to the middle of the header template as well. Other observations for store optimization are as follows:
May the store improvement help in driving you a lot of sales.
The first page is the first impression. The Home page must be attractive enough to grab the interest of the visitor as soon as he lands on the site.
As of now, your store has much of empty spaces which leaves a very bad impression while a visitor visits. There should be uniformity in the designing.
For better understanding and feedback, Please go through the blog http://bit.ly/2GPJ8Ie and let me know if you have any doubts.
For the homepage design, here are my few comments
1. You should push your logo and Menu navigation go up a little bit -> easy for visitors to navigate
2. Pay attention to your menu items, capital letters, its styling
One e-commerce site must contain HOME, PRODUCT/COLLECTION. I don't see the latter here
Create About Us could be a way to increase the credit for your store
3. The first page is the first touchpoint and defines who you are, what you do, you should make the content more diverse rather than just one product
You can consider using video, image, slideshow, tab to display content.
Few more CALL TO ACTION to direct traffic to other pages, such as Collection pages, product pages
You can read more here: https://academy.pagefly.io/guides/shopify-store-design-with-pagefly/shopify-home-page/
4. Try not to duplicate content on one page, as I see you got the newsletter sign up form twice on this page. One is enough
Hope this would be helpful for you
1. There's a lot of whitespace. You need to improve that. In the footer add policies.
2. Add About Us page. It is one of the most important pages on your customer's website. It is an opportunity where their visitors get to know their company. This is a chance for your customers' to introduce themselves and the kind of business they do to their clients.
3. Being a single product store. Add a video displaying the use of the product. The video must be attractive enough to grab visitors' attention.
4. Give rewards to your customers. By offering rewards for completing actions like making a purchase or following you on social media, you show your customers that you care about how they engage with you and want to thank them for it. This encourages them to do it again in the future, transforming them into valuable repeat customers.
5. Display testimonials on the homepage. Reviews or testimonials helps in building trust with other visitors and customers prefer to go through the reviews before purchasing a product.
6. Add a chatbot. Add web push notification to retarget your visitors anytime even when they are not on your store and without getting their email address.
These are some strategies that will help you to increase conversions by retargeting and capturing visitors. Also, you will be able to retain the customers for the long term.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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