I'm Richard - CRO Expert at PageFly Landing Page Builder. Congratulate on your store. So I have some comments on your homepage. May it help!
1. The hero banner
In the first 5 seconds when I visit your store, I have no idea about what you are selling. You should better put a banner on your home page that can reflect the products you sell.
2. The menu
I don’t know what you are selling when seeing your banner. I find the menu. Oh, your have so many collections in the menu. It’s so difficult for me to remember all your products. I suggest you to rearrange your products to big collections that contain smaller related collections. This helps customers have an overview of your products you sell.
And you should make your menu visible right on the first screen when customers visit your page. You can consider of a horizontal menu instead of a vertical menu. I have 2 suggestions for you:
Also, you’re missing an important field on your menu, search field. Your store has so many products, a search field can help customers quickly find a product you want to buy. It’s also the quickest way for them to filter your products.
3. Content on your home page
You have a heading named “Featured Collection” but you show the products, not collections. Also, you only show a small part of products you have. If customer only see your page without seeing the menu, they can miss a lot of products on your store. They think you only a few products and they will leave your site.
I suggest you put a collection list at the top of the homepage which shows all your collections.
Then you can feature one to two best seller products.
You can add a section of testimonial or a product video…
At the bottom of the page, you should put some links of policy: shipping, return,… and clickable icons of other social channels such as Facebook, Pinterest, Instagram..(I see them on your banner but it’s so small)
4. Call to action
It’s unbelievable that you have no Call-to-action button on your page!!! Do you know that a CTA button is very necessary to increase conversion rate.
You should put a primarily CTA button on your banner and 1-2 other CTA buttons on your homepage.
So finally, I think your home page have many things to improve. Your store can became more attractive and get more sales.
And I think this article will provide you many tips and tricks to design a converting page.
If you find my comments useful for you, you can like or mark it as a solution. Have a nice day and stay safe!
Hey @Bearse ,
I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.
There's a lot of the process we can't see.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.
If you would like, I can provide a free analytics consultation which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
I have been on shopify for over a year and have little to no sales. I contributed it to all the hardships going on in the world. But it has not improved. I am paying dearly for a website with no sales. People will respond and tell you to add this or that or you will have some that come in Nd offer to fix it for a fee. I am on facebook, and advertise. But nothing has helped. I am fustrated and thinking about moving to another platform. The only reason I have stayed with shopify is because they have a built in payment platform. But other sites are going in that direction, which will give more options. I have found that shopify is not so cut and dry as stated. You have to add this for a fee and add that for a fee and their shipping profiles are awfully complex. Just to the point it is time to move the shop to another location.
I am vinod from bombay india, i ama a digital marketing consultant by profession providing google and bing ads email marketing and conversion rate optimization service.
I saw your store. below is my honest feedback
>> Your products are good the logo is good.
>> You need to work on home page. On product details page there is lot of space getting wasted.
>> On product details page - example - https://bearessentialsshop.com/collections/childrens-cothing/products/girls-pink-teal-floral-legging... the size is not mentioned accurately.
>> https://bearessentialsshop.com/collections/childrens-cothing/products/girls-pink-teal-floral-legging... the Girls category should be kids category.
>> Menu categories needs to be corrected too.
>> I have to ask you further questions about your store and products e is it possible for the further discussion on email or phone call ?
>> Shipping how many days does it take for shipping in USA?
Hello @Bearse, I hope you are doing well! here are some suggestions:
- The home page should flow better. I would recommend setting it out like this. Slideshow Image (with call to action button)- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.
- On the product page, the title & price should come above the add to cart and buy now button. Move the image upward. Two live chats are overlapping.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. It also helps to reduce the abandoned cart rate.
- Give rewards to your customers. By offering rewards for completing actions like making a purchase or following you on social media, you show your customers that you care about how they engage with you and want to thank them for it. This encourages them to do it again in the future, transforming them into valuable repeat customers.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!