Need feedback on my store, getting decent traffic but extremely low conversion.

Chris011
Tourist
4 0 1

Store: https://newoutdoorsman.store/ Any advice on turning store visitors into customers would be greatly appreciated! The issue might be in the product pages, but not sure. The most important product pages as of now are for the Reusable Match, Smart Watter Bottle, Pocket Tool, and Handheld Steel Wire Chainsaw. 

Hi @Chris011 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 4 years of providing solutions for over 80.000 active Shopify merchants.

Basically, your store has many good points:

  • Have a favicon to make your store look professional and unique
  • Have a sticky menu with a search icon: helps customers to reach out to the menu and access the menu anytime they want.
  • Have an announcement bar

However, I have some recommendations

1. Home page

1.1 Make the clickable button 

New Outdoorsman 2021-03-24 08-29-08.png

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

1.2 Add more products on the home page

You show the store's collections on the home page, this is a good point because customers will know more about which collections that your store provides. 

However, you should show more products from each collection so customers can take action when they see them on the home page. 

You can add a section for each collection to show featured products like my Chloe template

Chloe – PageFly 2021-03-12 08-21-02.png

1.3 Add reviews/ testimonials

People love proof. When your customers visit your store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for the product or even a review collection on your home page. You can consult my Stellar template here about displaying testimonials

Stella – PageFly 2020-12-09 09-11-17.png1.4 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed. 

I notice you mentioned your store's Instagram but it cannot be accessible, so you should add an Instagram feed so that customers can access it right away on the home page.

1.5 Add a newsletter/ signup form

This is an important factor for an online store to collect customers' emails so you can send them campaign information or any store updates.

You can put the form on the footer or near the bottom of the home page

2. Collection page

I take this page for example https://newoutdoorsman.store/collections/hiking-camping

2.1 Have secondary hover images for the product list

I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product, and this provides more information as a visual aspect for customers

What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly

PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.

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AiTrillion
Shopify Partner
3750 215 670

Hello @Chris011, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

- Add social media links in the footer.

- Give recommendations on the homepage, add a section of trending products and new products on the homepage.

- Add a review carousel on the homepage.

- Add a call to action button on the banner image of the homepage.

- To get more reviews you can send automatic review request emails and give loyalty points for better conversion.

Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more.

This will help in doubling the sales as when you give loyalty points to your customers they will come again to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

Setup web push notifications in your store and it will help you in reaching your customers and visitors directly.

 

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this helps!

Sachin D | Shopify Growth Expert @ AiTrillion

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