Can anyone give me feedback on my first store?
I know the about & faq section needs work a lot of work. The content is written but I’m working on adding images to make it more engaging. Using an app I’ve realised that most of my visitors tend to skip straight to looking at the product images and don’t spend long enough reading anything. I want to change that but don’t know how to. Should I try changing up the navigation and seeing how that goes?
Also, I want to add things like badges (sales, limited edition, etc.) but I think it might be an overkill visually with the design of the store.
Any advice or recommendations on apps would be much appreciated.
Thank you in advance!
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Here are some ways to make your store even better and make people want to purchase. Your homepage is good and I would just tweak your product page.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hey there, Zarina10!
First of all, congrats on your first store! You’re definitely on the right track, and I can tell you’ve put a lot of hard work into your site. There are some great details you’ve already covered, like currency localization and a favicon. Consider this a virtual high-five!
There’s one quick suggestion I have: Make sure all of your links open in a new tab. Your Facebook link as well as the links on your COVID-19 Impacts page currently open within the same tab.
I also see that you’re already using Lucky Orange. This is a huge advantage in finding out how to improve your store. As more traffic flows in, you’ll be able to get even more insight from your visitors and their behavior.
Now, let’s dive in.
My initial thought is that your homepage may be too long. Check your scroll heatmap to see where people are dropping off. I would wager it’s somewhere between Featured Collections and Other Collections. Confirm it with your scroll heatmap though.
Next, go to click heatmaps and try to answer:
Definitely test different layouts, homepage lengths and order of features. Would a traditional header image with a CTA work better? Test and find out.
Have you run a poll?Here are a few poll questions that may help:
Find out what your customers are interested in, and use their feedback to help drive your next website or inventory update.
Your menu bar is a little heavy. Have you considered moving your About/FAQ to the footer? I would also consider leaving the Contact page on just the footer instead of both the footer and header. Your heatmap will be able to show you which menu links are getting the most clicks.
Also, get your shipping rates into a place that’s easier to find. In your Shipping FAQ, you minion that your shipping is expensive and that you offer free shipping over certain amounts. Be open with the shipping fees and the minimum amounts - don’t make customers wait until they get to checkout. It can be intimidating to read that shipping rates are considered expensive.
Have you considered activating live chat? It could help confused shoppers get answers to their questions while they are on your site. If you use behavior tags, you can also set up auto invites. For example, an invite could be sent if the shopper has spent more than 20 seconds on a product page.
A few ideas:
I would watch recordings to people engaging with both Collections and Shop All to see how they are navigating around your products.
I’m running into a problem with your product pages. I’m on your Apricot Whirl page, and the header is covering the name of the product. If you look in your recordings, search for Missouri - that will be me. You’ll be able to see what happened.
For your images, I would add it in relation to something everyone knows. For example, show it in your hands or by a ruler. It’ll help see the size of your items.
If people are more interested in product images, this is the place to make your product shine. Bump up those product descriptions! Since we can’t feel it or smell it, help us virtually feel and smell it.
Also, highlight those reviews. Since you don’t have many reviews, make sure you are inviting customers to complete a review in your purchase confirmation email and any follow-up emails.
I’ll say it again - you’re doing great. Test changes, evaluate the results and keep tracking visitor behavior. If you’re interested, Lucky Orange offers a free 15-minute call with one of our client success managers. It’s just 15 minutes of answering your questions and helping you get more from Lucky Orange - no sales pressure involved.
Be sure to let my team and/or me know how we can help! Good luck, and happy tracking.
Hello @Zarina10, congratulations on coming up with a new store. Here is the feedback:-
1. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max )
-Newsletter sign up box
2. Add reviews on the product page. It will help you to build trust with other visitors.
The app that I would recommend is AiTrillion.com. It is an essential app that a Shopify store owner must-have. It is all in one Shopify app. It has features like email marketing automation, reviews, web push notification, Loyalty reward program, LiveChat or chatbot, Reports and analytics, Ai Predictions, announcement bar, product recommendation, smart pop-up and many more. It has a customer timeline feature that shows the real-time activity of your customers like when did they sign up, when did they redeem the loyalty points, when did they sign up, when the customer was last active.
And, this app is fully integrated. Every functionality is integrated with each other. Plus, you don't need to install multiple apps as installing multiple apps slows down the speed of the store. This is a very useful app.
It has Reports and analytics, with the help of it you will get to know the actionable insights of each and every customer. It has Ai prediction which will let you know that at what time most of your customers are coming, on which day, what price and color they are preferring, from which place they are coming so that now you can target them easily and will increase sales with the help of this useful data. It has a customer timeline feature which will show you the real-time activity of your customers and will target them accordingly with the help of automation.
Hey Phyto Cosmetics,
"Going quite well"! But, you need to grow more by improving your store and utilizing its potential to the fullest. Look into the below-mentioned tips for the same:
Wish the luck favors you always! All the best.