Instead of displaying products horizontally one per row, you can also display them in a grid consisting of three or four products per row for a more uniform page look. Apart from that, the product images on the search collection page should be bigger in size as displayed on the homepage. Other points for store optimization are as follows:
Hope the store starts receiving ample sales after store optimization.
For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. Also, it helps in bringing back losing customers to your store.
These strategies will help you to convert visitors into paying customers and will increase your conversion and retention rate.
If you want to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I am a huge dog lover as well and always love getting my dog new clothes. Your pictures advertising your products on the dogs are so cute, I especially liked dogs on the runway! One suggestion I would have that alot of retailers are implementing on their websites are buy now, pay later options for customers. I happen to work with Klarna and its helping to increase conversions by 44% by allowing customers to pay 25% at the time of purchase and spread out the remaining payments with no interest or credit card required. Here is a more information about our company and how to get started, its super easy. It will also increase website traffic to our site as we can feature you on our social media and shop directory.
Hope this is helpful,