I have had my site up for about a month and I'm getting low traffic and no sales. I am running FB ads as well as pushing through IG. I cant seem to get above 30 visitors a day but am getting 3000-4000 impressions on my FB posts.Can anyone provide some guidance on what may be wrong with my site or targeting.
Hi @RobertBa !
Welcome to Shopify and I wish you good luck!
If your website is credible, you’ll be able to generate more site traffic.
One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.
If you have the means, you can use celebrities to promote your brand.
That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?
Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I've taken a gander at your shop, and I'd love to offer my suggestions on how you can start your business strong.
Before starting any business, it's important to start developing a business plan. Have you done this? The reason this is crucial is that it gives you a roadmap of the goals you want to make and the steps you need to take. It requires you to understand who your target market is, the pain points they have, and the solutions you can offer them. That brings us to my next point.
Who is your target market? Upon looking through your shop, I noticed that your products were contained in the following collections: Electronics, Home & Kitchen, Health & Fitness, Pets, Tools. Are you looking to sell to individuals that are looking for certain electronic products, people wanting to improve their home and kitchen, athletic individuals, pet owners, or handy-people? In order to successfully target your audience, you need to first gain a clear understanding of who exactly your audience is.
Our Niche it! course in Shopify Compass goes through all of the steps to zero in on your niche, and thus, (in Section Four) your target market. I would also recommend this guide to better understand what target marketing is, and how you can zero in on your target market. You'll find both resources suggest building a buyer persona - an activity I personally enjoy - to get closer with your audience.
Who are you?
Once we've established what your niche is, you'll want to build a relationship with your target market. The best place to start doing this is on an About Us page. Your About Us page should include who you are, why you are (the problem that your target audience is experiencing), what you sell (the solution to that problem), and what your mission is. I'll use the Shopify About page as an example:
Who: Entrepreneurs who had started an online business selling snowboards
Why: The e-commerce solutions they used at the time didn't offer them the control needed to be successful
What: An e-commerce solution that businesses of all sizes use, which offers merchants the control and flexibility to sell through a variety of different sales channels
And of course, our mission - To Make Commerce Better For Everyone
Read through our How to Write an About Page to get started!
Designing your store requires an understanding of who your target market is so that you can design with them in mind. Building a brand allows you to start building trust in your business. We have some awesome store design courses in Shopify Compass worth referencing to help you get on the right track. The How to Design Your Online Store (with Zero Design Experience) course will help you build your Brand Architecture, and our Product Photography course help you take your own product photos!
Taking your own pictures is important for any business, but for dropshipping especially. Cisitors can easily reverse-image search your product images and locate another source to purchase them from. This may even be from your initial supplier. When you take your own product photography, you'll be able to ensure the images remain uniform and align with your brand - ultimately building trust in your brand. The same goes for your product descriptions - you can read this Oberlo guide to help you write up your own.
Phew! If you've made it with me this far, you're ready to start marketing. Before starting any marketing, you'll want to develop a marketing plan outlining the different ways you'll be marketing and the goals you want to reach through these different outlets. I understand you already started running Facebook Ads; however, I would not recommend paying for any sort of advertisements until starting to successfully drive traffic and make sales through means of organic marketing. Of course, this isn't necessary but it will likely save you a lot of money in the long run. Listen (or read) to our Shopify Masters podcast episode following this merchant's experience with building a multi-million dollar business without paid marketing for some inspiration. Email marketing is one form of organic marketing that many entrepreneurs undermine, yet it remains the most effective form of marketing till this day. Can you think of any other ways to reach your audience organically?
I recommend setting an initial goal of reaching 1000 online store sessions in the last 30 days. Once you've reached that goal, we'll want to look at your conversion rate. Generally speaking, we like to see between 2-4%, but this can differ from business to business. If you're finding you're still below 2% conversion at that point, don't hesitate to reach back out and we'd be happy to see what other variables may be impacting your reach.
Best of luck with your business! Please let me know if there's anything I can clarify here for you.
Congratulations for your store!
Hope followings suggestions will help you.
I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.
There's a lot of the process we can't see.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.
If you would like, I can provide a free analytics consultation which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.