This is my first store in the fitness niche, My first approach was to create a store for women who goes to the gym and does yoga classes and fitness in general and sometimes workout from home as well so the products I have chose are for these customers in mind.
I created this store just to understand the dynamic of ecommerce and dropshipping. I am currently thinking creating a new one, more focus in one product/solution rather than a niche. What you think guys? Give me your feedback, please!
It will be really valuable for me to understand what I should have done better and what I should pay more attention in order to implement in the next store.
Cal here from Shopify, thanks for reaching out to us. There are two parts to your question, the first is some site critique and what you could have done better with your site design, and the second is whether it's better to sell in a niche or focus on a single product. I'll do my best to give a little feedback on both!
When it comes to a single product business versus a niche, the same principle will always apply: where is the demand? Have you proven that there is a demand for the product or within the niche? Have you researched/tested this with your target market?
I feel like if you niche down to 4-24 products you would do well. I can see just how much effort you put into some of the product descriptions and that is awesome. Also better chance of being laser focused on selling the smaller amount of products and you can do blogs , social media posts etc targeting people that love that niche.
Home Page: Couple things I'd change here in order
That would flow the home page well.
Overall great job I'm really impressed my the effort that went into some of the product descriptions
Congratulation for your store. We have gone through your store and hope the following suggestion will help you.
1. Optimize your page loading speed for specifically for Mobile
2. Add some real customer reviews either text or video
3. You have to optimize your store as per SEO
4. You have missed lots of feature in Product page (Please check: https://www.mswebdesigner.com/pages/product-page-1)
5. Add blog section to your store
There are other areas you need to work
Need more experts tips? Please find experts here: https://www.mswebdesigner.com/products/get-expert-guidance
Thanks & Regards
MS Web Designer
Hey, I just went through your store, It almost took half a minute to load. I think you need to work on speed optimization. This might happen due to too many apps. In case if this is the reason, get rid of them and shift to an all-in-one app like Aitrillion. I am sure it will help.
You need to work on the customer engagement part. I will suggest you add pop-ups, chatbots, reviews, and other marketing tools along with the newsletter to increase the traffic on a daily basis on your website. Also, increasing customer engagement will make your website more interactive which will help you in conversions and retaining your customers. I have a few suggestions you should work on-
I would recommend you to add a review button on your homepage so that every new visitor can get a glance.
Create an engaging and interactive website- Engaged and loyal customers, can lead to an increase and repeat sales and also eventually lower down your cost of acquisition.
Chatbots in your business is that they save time. For instance, when used on your website they can provide fast, automated answers to most questions. This will engage your customers and prevent customers from waiting for a day or longer to receive responses as they would have in the past.
Aitrillion offers all the above-mentioned features you should give it a try.