Hi Shopify community,
About 2 days ago I launched my online store. It's a Japanese Matcha green tea store called Matcha Me.
I'd love some feedback on layout, usability, functionality etc from an online shopper perspective.
Website looks awesome, As you are selling green tea and the contrast you chose for the website is looking great. Easily navigable website. I suggest you to concentrate on getting the visitors to the website and how to do website promotion. Check out this link http://ecommerce.shopify.com/guides/ecommerce-seo-101
Best of Luck!!
First of all can you fix the link in your post - you left the .au off the end. :)
Your website is one of the nicer ones I've seen lately - great photos.
I just had a few comments......
Yours is about the third site on the Shopify forum I've seen selling Green Tea - and none of them actually say the word "tea" in the top part of the website - although you do have it lower down the page. If you don't drink it, or like me had never seen it before, it looks like you're selling pea soup. However this might be an uneccessary criticism.....maybe I'm the only person on the planet not hip enough to know what it is just by sight.
If your template allows it, have the menu bar visible when you scroll down the page.
Remove the "Powered by Shopify" text at the bottom. Everyone (including myself) leaves this in at first, but you really want to get rid of it. I don't know why Shopify continue to put their ads on our websites.
You might want to compress your images a bit more. I use this SEO website to check my site's performance
There's a lot of these SEO sites and they all give different "scores" but I went with this one since it's easy to understand and it's owned by HubSpot which is a $200 million dollar company. I figure they know what they are doing.
I guess you're using the Shopify generated Terms and Conditions which contains some very strange terms. I had to go through my one several times and I still not sure I fixed all the strange stuff in it so it's more understandable (and I've done Contract Law at college). Your one has this line for example -
"By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state"
A lot of customers won't know that "the age of majority" is over 18. Do you really need to be over 18 to buy tea?
I would change your "30g" to read "30 grams". At first I thought this was some sort of energy rating.
These are only small things (and my own site is not perfect that's for sure) but just something to consider.
I'm sure you'll get plenty of other comments - but overall you're off to a great start.
Thanks for your feedback. My SEO, Social Media Presence, as well as general online presence are still a work in progress. I'll have a look over the videos this weekend and continue to improve everything.
Whoops! I've fixed the link...
I appreciate your honesty in your post. The more feedback the merrier.
I understand what you mean about including the word green tea, Matcha technically means green tea in Japanese though. Plus, there are 2.5 Million #matcha posts on instagram alone, and just over 1 million google searches for the term Matcha each month. I have included green tea in my SEO and in my adwords, so I should still be pulling people in with the word green tea.
In previous variations of my website, I had a sticky header as they are called. With the colours of the website and the small size, the sticky header just looked awkward. I may add this back in at a later date.
I'll have to edit the homepage liquid at some point to remove the Powered by Shopify. Not a big priority at the moment either, but definitely on my radar as something I want done. I'll replace the Powered by Shopify with a sitemap.
Haha, yeah the T's & C's are still a work in progress. I just used the Shopify automatic terms generator, which seems to give the most generic terms possible. That section is definitely a low priority at the moment, but I will fix that up when I get the chance.
I love it! Looks clean and wholesome, just like the tea. (I happen to have bought some today for the first time.) It's easy to navigate. I love the 'what is' section. Obviously it will be better when you have more recipes etc but uts a good start.
PS I've just launched too. Would love feedback See Peach Perfect relaunch post
Hey Matcha Me,
A very "beautiful and lovely" store to look at. Apart from the above mentioned suggestions, follow the below-mentioned tips for better store optimization:
Wish the store gains lots of appreciation in the coming time.