Hey there, @SMArtistStudio!
Congrats on the store launch! That’s exciting and just the start to your store’s awesome future. You’ve put a lot of hard work into this store, and it shows.
Let’s start with the easy things to fix:
Overall, your homepage has a lot of good things going on. The hero image is clear and your own work, and it has a CTA. In general though, the order of your homepage is off.
Are you using a heatmap to see where people click and how they scroll? I would highly advise using one. It’ll help you see what people are interested in and if they are even scrolling.
Right now, the homepage is focused on you. That’s fine - you’re a really great artist - but your goal of the store is to sell your products rather than just tell your story. Your journey as an artist is very important, but it doesn’t necessarily belong on the homepage. If it does, it needs to be lower on the page.
As I scroll, I don’t get to your products until the middle of the page. That’s way too far down. My guess is that most of your visitors will use the main navigation and not scroll, but a scroll heatmap will show you for sure.
Personally, here is an order I would suggest testing out:
That’s it. The “Thank You” message is nice, but it’s not necessarily going to help sell it to first time visitors. You can test it out though. I would take out the bottom images because they aren’t linked nor are helping sell products.
I like that you have a Contact Me page with your email address (make sure you link it!) and an away form. I would take out the phone number fields - it’s one field that scares away visitors from completing it.
I would also suggest adding in a live chat button. It will help you answer customer questions while they are still on your website. You can use it to really engage customers by using auto invites, which let you set conditions that would trigger a chat invitation. So if someone were to not checkout within 2 minutes of adding a product to their cart, a chat window would automatically invite them to ask any of their questions.
I like that your main navigation is pretty limited. I would check with heatmaps to see where people click - the About Me and the SMArtist Blog may be about the live in the footer than the main navigation. If you have a large number of mobile visitors, keep the Contact Me page on your main navigation.
I really like that your collections are separated. You may want to consider adding them as drop-downs under “Shop” in the main navigation. I’ve found that it’s a great way to help customers find their desired collections without having to click around. Do some tests to see what happens.
Be sure to watch session recordings, which act like a DVR for your website, to see how your visitors are navigating to products. That will help you see what they’re interested in and how they browse through your products.
Moving on to collection pages…
Make sure that the header image is clear and shows the product well. Like your Ceramic Coasters collection has a header image of your art but not the product.
Question: Is there a reason why each product is tagged with SMARTISTSTUDIO? Unless you’re going to be featuring other artists, I would take it out. It’s assumed that they would be buying your products.
Moving on to the product pages…
For reference, I’m on the Handmade Resin Art Cat Kitty Necklace Pendant & Dangle Earring Set. Colour Options Available product page. I would go ahead and shorten that product name. Take out the “Colour Options Available.” I saw on many of your product names that there are way too many keywords crammed in there.
I really like that you have included a great description. Great job on adding in the chain length!
I have two suggestions:
Overall, you really have a great start on a store. You already have amazing products and a layout that’s working.
The key here is not blindly guessing what isn’t working (or is working) - use visitor behavior to understand the barriers and pain points customers are experiencing. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps. Good luck!!
Overall good start! Just keep the below-listed points in mind for optimizing your store:
May the store perform well in the coming days.
Hey @SMArtistStudio ,
Welcome to Shopify family, and congratulations on your website! Your art is exquisite, one of a kind and great products on your store! I would like to share a couple of tips that can be of help in getting more traffic and sales on your store.
1. Add a favicon to your website. It will help you strengthen your brand and to add a polished look to your website.
2. Use larger images, and also I would suggest to have your art convey your message through distinctive content and style which means better personalised photoshoot (having a better background along with the product)
3. Create a good logo, because it grabs attention, makes a strong first impression and is the foundation of your brand identity.
4. Use some cool graphic stickers/badges to easily grab users attention, tapping into powerful psychological triggers such as scarcity, social proof, and urgency and nudging them to purchase. You can use badges like New Arrival, Sale etc.
Hope my tips be of help to you.