I'm a new dropshipper, I opened www.outthedoor.co.uk recently and i would love constructive criticisim by the community of shopify
Open for a month I have had 15k site views, to get this I spent £425 on FB to only recieve 6 sales. a conversion rate of 0.04!
Ive had 143 adds to cart/39 reach checkout/6 conversions.
I have targeted my adds to the correct niches however no one wants to convert the adds to cart to converions? Can someone tell me why from having a look at my website.
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Cal here from Shopify, thanks for reaching out to us. I've taken a look at your site, you've done some really good work, and I have some feedback I'd like to share that you could consider:
In terms of your result from your marketing efforts, who are you marketing to? Who are your marketing personas? What are their behaviors and interests? Have you established a need for your products in that target market? What market research have you done?
Have you developed a marketing plan?
Great store and great collection!
As per my opinion, you need to create a some urgency and social proof on your store. You can use an app that provides you tools like a countdown timer, limited offers and even social proof.
SET A DEADLINE, if potential customers know there’s no rush to buy your product or service, they’ll probably put off buying it to weigh the pros and cons – and maybe forget about it forever.
Create an incentive to take action by running your sales and offers for a limited time. One effective way to create time pressure is to use a countdown timer on your site.
Show viewers how many days, hours, and minutes they have to make a decision.
For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute.
If you want to sell more, boosting the sense of urgency in your marketing is the way to go.
Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.
One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.
Instead, focus on periodically offering great deals that really are limited.
I'm providing you some app links that might be useful.
This is an accepted solution.
I must say your store looks good, clean and easy to navigate but there are some things that you can improve on:
On Cart page:
- Those methods (Shop pay, Gpay, PayPal) are making checkout button as the second choice: They are even more prominent then the Checkout button and can make the visitors getting confused between options and leave the cart.
They should be payment methods rather than checkout methods, so I'd recommend you put them as text link or un-clickable thumbnails to signify that those methods are available at checkout.
On Home page
- Feature some products from each collection: visitors can actually see the products from home page. It's the best if you include 1-2 products from each collection.
On Collection page
- Consider removing the banner: it's prevent me from seeing your product list
On Product page:
- Add Return policy and make it easier for visitors to find: I believe many people look for it before making purchase. Though you have it at the footer, people may overlook. I'd recommend you add Return policy link in the Product description.
Like my answer if you find it useful and I hope it will ;) Best of luck to you!
Do you means the icons for payment methods in cart page? I have used VPN and change my location to UK and US and still see them. It takes around 2 seconds to show after the cart page is loaded. I do see the icons on mobile too
I think all of the recommendations so far are great! However, if you're already getting so many website views, I think the #1 thing you can do is retarget your website visitors using a Facebook pixel. This always seems to work great for conversions. If you'd like, I can show you how to do this or send videos. Let me know and I hope this helps!