- Homepage recommended layout- The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.
- Issue with navigation- Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.
- Add a favicon.
- Make the announcement bar clickable and add a call to action button to let customers make an action.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. You can retarget customers & send notifications of new updates and offers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
- Add trust badges in your store. With the help of trust badges, customers will know that all the processes taking place are safe and secure.
Just do these improvements and add the required tools in your store which will help you to drive conversions to your store. Make your store engaging to engage the visitors coming to your store & drive conversions for the long term.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.
Congratulations on your store!
Hope the following suggestions will help you
There is no terms and conditions checkbox at checkout. We suggest you install a Free app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes it easy for the customer to read your terms and policies.Voila Shopify app adds a highly efficient cart feature proven to reduce cart abandonment and boost sales. (Show multiple Discount coupon code on cart page )
Glad to know that you have chosen Shopify for starting your online business! Here I want to add more details to help you make the store perfect and increase conversion rate:
1, Add a Favicon to your website to make your website unique and stands out
2, Add Add to cart button on your product list. This encourages customers to buy your products and increase conversion rate.
3, Make your home page different from your collection page by:
For guidance in running a business online, you can take a look at our Academy and to get instruction from our top e-commerce experts in increasing store’s conversion rates
Hope your business is successful and gains more sales everyday!