Lisa here from the Shopify Social Care Team. Great start on your store, I can see you've put a lot of effort into developing your brand.
Looking through your online store and there are some areas which could be improved.
Your product descriptions would benefit from being more descriptive! The bullet point format is useful, however, you need to tell a story behind the product. Here's a great article on how to write epic product descriptions.
A shipping page would also be very helpful to let customers know the expected times for different countries. Here are some shipping page templates.
The homepage feels rather cold, you can add more life to your store by including more lifestyle pictures. Burst by Shopify provides you with free HD imagery, there are many lifestyle images that include watches!
Your store is going in a great direction. Hopefully refining your content it will help with sales. If you haven't already, make sure your SEO is optimized to be driving as much traffic as possible without having to spend money on ads. Here's some information on improving your SEO.
Best of luck! Please feel free to reply if you have any questions on the above.
The first fold looks neat and stylish. Here are a few other things that I observed-
Hope this helps.
Hey Matt! Kiersten from Shogun Drag & Drop Page Builder here. I checked out your store and I really like the look of it—I think it has a lot of potential.
Forgive the shameless plug, but we recently wrote a post about the top eCommerce trends in 2018 and I feel like it could be really useful to implement some of the tactics, tricks, and apps we suggested into your store!
Let us know if you find it helpful or if you have any questions at all at firstname.lastname@example.org