New Store Selling Vintage Fisher Price

[Booth_42]

Hi, looking for some feedback on my Shopify store. I sell Vintage Fisher Price Little People toys and more. I am still putting inventory in, but I went ahead and launched it today. Thanks in advance for checking it out!

www.shopbooth42.com

[neha-sparq]

Hey Shop Booth 42,

​The search landing page is disabled.  Apart from it, All collection names like "People- all wood, Circus, Zoo items" etc should be a part of the main menu as well for ease of customer search and navigation. Other crucial observations for store improvement are as follows:

1. "Who is Booth 42?" can be renamed as "About us" in the footer.
2. You should add terms and conditions and FAQ’s if any, again these also help in building search engine content. 
3. Instead of describing "Who is Booth 42?" completely on the footer left, the space should be utilized for adding all footer links including the "terms and conditions".
4. The order of rearrangement of all footer links is as follows: Footer links should be placed to the left, newsletter to the right while, social links are rightly placed below them.
5. For highlighting amazing discounts or shipping offers, a unique header template is a must.
6. Apart from Facebook and Instagram, "Twitter and Linked-in" should be added to encourage strong customer association.
7. The logo needs certain improvements. Changing font style and adding an impression of graphics can help make it look more professional.
8. To identify your site efficiently,  a favicon is a must.
9. For helping the customer decide better, product reviews should be added below each item.
10. Instagram images should be added to promote your brand effectively.
11. "Bestsellers" need to be a part of the homepage for increasing site popularity.
12. For keeping customers informed regarding the latest store trends and designs, "New Arrivals" are essential.
13. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
14. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish your store achieves a lot of success and progress in the days to come.

Neha :)

[AiTrillion]

Hello @Booth_42 , here is the feedback:-

1. Add a header menu. Provide contact information throughout the website. Add footer menu which includes policies, FAQ and many more.

2. Add favicon- It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers.

3. Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

4. Also, add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not on your store and bring back losing the customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.

If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

[DuaneBrown]

Dig the retro vibe of the products. Your sites could use some help to have that same groovy feel. Branding is the biggest area of work the store needs. There is nothing that makes it standout, design wise, right now.

Homepage Feedback

1. The collection lists are great, it would be great to look those collection lists neatly organized in our main menu
   
   
2. Make your customer testimonials standout more
   
   
3. Add links to your footer for return/refund, contact us, FAQ, and shipping policy. I didn't see these pages on your site and they are ones customers will look for
   
   
4. Consider adding a Featured Product section on the homepage (i.e. Toy Of The Month). Pick one products and tell people why you picked it and what makes it great

Product Page  Feedback

1. Make sure all your product images are the same size and dimensions. This is going to help tie your site together
   
   
2. If you can take higher quality photos... that would go along way to make your store standout more
   
   
3. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!