Overall the website look great and is filled with great content. There are a few ideas that came to my attention as I was browsing through the different pages. The video on the homepage looks very nice and I would showcase the video more to the top of the page maybe above listed collection. The Collection takes alot of great space I would limit it to a single row, So that I can add maybe a featured product or 2 on the Homepage.
On the collection pages, the dash after each of the product title "Text-" makes it a bit harder to go through.
On the Product Detail Page , If the theme offers the product options to be a clickable option instead of dropdown, this helps save additional click.
Hope this helps,
Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement :D.
Did you think about adding a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
An important thing I couldn't find is reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.
You might consider adding a blog. Adding a blog to your site would help to increase SEO on your site.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
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Hi from someone who does no martial arts, your home page picture of the ladies, seems you are selling sunglasses, the website domain name and name of store is a brand name that does not spell out what you are doing, one has to scroll down and read the description. Perhaps the ladies in taekwondo positions would be better, with clear description of your product.