I suggest you few things on your website. You have the banner images, Those are large size and all are not equal in sizes. You can reduce the size so that user may not scroll down the page to view your banner images and simultaneously CTA also get highlights, See this image https://snag.gy/BL5bDZ.jpg.
And I suggest you can add your store blog page and regularly(3-4 month), It helps for increasing of your SEO. And you can regularly promote your products through Social media pages and increase your followers, And use more #tags in Instagram. Add custom reviews on your products and add testimonials these are helpful for increasing of your sales.