Hey Ian! Love the shop, it put a big smile on my face :)
The photography is excellent! I think you could encourage people to shop for more items if you included some on the front page (in addition to the super adorable free bracelet). Also when you check out an individual item and select a color, you probably only need to show the one variation at a time! Here's an example: https://pugmad.net/products/pugs-printed-pillow-covers?variant=13104346660933
All said this is pugdorable and I hope you find the success you seek!
Nick here from Shopify.
Great work so far, it's a good concept and it looks like you've put a lot of work in to get it to where it is right now. There are a couple of things I noticed which could be added or that you could put more time towards. Let's take a look at them below:
Hope this helps and gives you some direction on a few things.
All the best, Nick
I just had look into your store, It was looking cool.
Have you promoted your items on Facebook page? You can promote your items on Facebook page, It helps to increasing of sales. And you can add Facebook icon in your store.
You can increase the quality of images for https://pugmad.net/collections/jewellery/products/handmade-cute-pug-earrings.