I observed few points on your website, I hope those are helpful for your website.
-> Add your store Blogs.
-> Use testimonials.
-> Check this image https://snipboard.io/FP4kyw.jpg.
-> You can add your website social media links.
-> Increase more than one Niche.
Hope following suggestions will help you
1. Give more payment option
2. Do remarketing
3. Use Google Shopping Ads and try some specific products(5-10)
4. Improve your store loading speed in mobile
5. Add some social proof
6. Add video testimonials
7. Run your ads at least for 1month $5/day
There are other areas you need to work. Need help? please meet our expert here: https://www.mswebdesigner.com/
Thanks & Regards
MS Web Designer
We have a couple clients who sell product in the extreme sports space. My feedback will be based on that experience. Overall the site is great and not much I would change. Continue to test Facebook and if people are still not converting... it's either your creative that is off or your targeting.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.