You have consistent branding, which suits your products. I'd recommend working on the product descriptions - while they follow the minimalist branding, it would be great to add more details, especially that you are targeting upmarket audience - the minimal descriptions can make impression you are not making enough effort or care about your customers' experience, which can be off-putting, considering that you ask for $300+ for a lamp:
Nice start to your site. Here is a bit of feedback
I also suggest double checking that your website is optimized since we cannot always catch every detail at a glance. Using the free Store Checkup Tool by AdScale might be of help. It will give you a report on how ready your site is to advertise and deliver you actionable fixes for specific items if needed.
Last bit before I leave you to your work! Before you begin advertising, you might consider making a post and/ or reading a bit in the Shopify Ecommerce Marketing forum. It could make a significant difference in how successful your site is. Remember, a great site is useless with out traffic that converts!
If you have any more questions, feel free to contact me. Annnnnnd, if I've been of help, please click "Like" below.
Best of luck with your site!
Great looking site at first glance. Love the branding and design so far. I have worked on a few homeware brands... which is where my experience and feedback is coming from. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
You have a great store so far and you just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Congratulation for your store it's great.
I have reviewed your website briefly and here are some of my feedbacks that you can implement on the site easily.
I hope my feedback will help you converting visitors into customers.
May it rains customers and orders,