New store, any feedback appreciated.

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New Member
3 0 0

Hi, 

I opened my online store in April and I was looking for some feedback to see what areas I need to work on before i start to spend money on Google and facebook ads

www.glivingston.co.uk

Thanks. 

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Tourist
15 0 1

Link not working for me 

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New Member
3 0 0

Apologies, phone keyboard had left a space on the end. 

It works now. 

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Tourist
15 0 1

Looks very professional, only thing I would say is the pictures for the first three collections don't really make sense. 

To be more specific, when I first load the page I see these three collections:

  1. Livingston Countrywear (Shop for Countrywear)
  2. New For Autumn
  3. Holiday Time 

Given the photos, it's not immediately clear what the site sells. Of course once you scroll down its very clear that it is an apparel store, but I'd say that the first impression of confusion hurts the brand. 

So rather than have a picture of a country road, fall leaves, and a beach (for the corresponding three collections), perhaps try photo's of models in your apparel or just photos of a few items from the collection.  

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Shopify Partner
483 30 141

Hi @GLivingston !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. You have very professional and eye-appealing store. Good job! 
  6. Add a favicon
  7. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  8. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  9. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  10. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  11. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  12. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  13. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  14. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
  15. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
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