Looks very professional, only thing I would say is the pictures for the first three collections don't really make sense.
To be more specific, when I first load the page I see these three collections:
Given the photos, it's not immediately clear what the site sells. Of course once you scroll down its very clear that it is an apparel store, but I'd say that the first impression of confusion hurts the brand.
So rather than have a picture of a country road, fall leaves, and a beach (for the corresponding three collections), perhaps try photo's of models in your apparel or just photos of a few items from the collection.
Hi @GLivingston !
Welcome to Shopify and I wish you good luck!
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
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