New store for Ant Keepers!

[Thomas_Probst]

Hey there!

We just launched our "ant keepers supplies" store at https://www.formica-antfarm.com.
Feedbacks, comments, suggestions or critics more than welcome!

Talk soon,
Thomas
 

[Matt_Round]

Hi Thomas,

Your site's fantastic - niche, full of personality and has great products. I can see it being a success. 

Niche sites like yours are easy and cheap to market because you know exactly who to target.

I imagine you’ve got lots of funny ideas to promote the site – like, “The daily life of an ant” videos with voice overs. Maybe it's just my humour but I imagine that to be hilarious. A bit like Ozzy Man Reviews. 

Out of curiosity, how were you thinking of marketing your store? Posting in Facebook groups, forums, etc?

My recommendations:

There’re lots of call-to-actions on your homepage (Social icons, receive our latest newsletter, message us). I presume your primary goal is sales? Then I would remove all of your products and social icons from your homepage. Your homepage is there to build desire. On your homepage have great pictures and videos of your products in use without prices. Have a bold call-to-action above the fold titled “Shop now”. The primary goal of the homepage is to get visitors to click that “Shop now” button. I would reserve the social icons for the order confirmation page or at the bottom of blog posts. For inspiration check out Luxy Hair’s store.

Also, instead of offering a 15% discount to everyone, reserve it for people who subscribe to your newsletter (as an incentive).

These are just little things and I wouldn’t worry about them. Just keep experimenting and see what works.

If you'd like to learn more about why you shouldn’t sell on the homepage, along with 4 other common mistakes new store owners make. I wrote this: 5 Mistakes New Store Owners Make That Lose Them Sales. 

I hope this is the type of feedback you were looking for,

Matt

[Mass_Koupons]

I love your website! Great looking font! ? 

Your store seems well put together. I browsed your website so quickly and there may be some things that can be improved,...

When I quickly took a look, I noticed that on the text 'About your company' states "feedbacks." Feedback is a non-count noun. As such, it has no plural form. Hope that helps. :)

Your soon is very cute! ?

Guck luck to you!

_____

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[Ondra]

Hey Thomas, the site is very cool. I didn't even know that this could be a niche until now. If you'll be able to get the word out to the community it could be a really successful site. 

You did very good work with the site so I have only a few tips.

First is to get more pictures. You sell a modular product. The best way to sell that kind of stuff is to actually show what you can build with the product. Get more specific pictures of the products. Complete with ats and everything. If you'll combine it with Instagram it will also be a great way to attract customers. Just connect with the community and actually show them what awesome worlds you can build with your products.

Make your social links open in new tabs. It will help you keep your visitors attention on your site. Here is how to do that.

Use retargeting. People often come to store like yours only to look, find inspiration or for information. So most people won't make a purchase during the first visit. Retargeting will let you engage those people and bring them back once they are ready to make a purchase. You can check out ROI Hunter Easy app for that. 

Hope it helps.

Ondra

[evatrust2008]

Hi Thomas,

this website looks great, hope you can be successful and boost your business, if any need of hair extensions business, share us your idea

---

@Thomas_Probst wrote:

Hey there!

We just launched our "ant keepers supplies" store at https://www.formica-antfarm.com.
Feedbacks, comments, suggestions or critics more than welcome!

Talk soon,
Thomas
 

---

[saquibkhan]

Hi @Thomas_Probst ,

You have a great website and it's kind of interesting to visit websites with an unusual theme. It really engaged me for more than 15 mins and that's what I call a good website. Even though it is not my intent to buy products for ants yet it's so compelling that I kept on visiting each page until I reached the checkout.

I hope that you receive good sales for these products. If you wish to get an app built on the same theme of your Store so that you can make your engagement more user-friendly then you can check our MageNative App on the Shopify Store. Also, you can start selling these products on the Etsy marketplace to earn extra revenue as well.

Good luck and hope you achieve good sales. 

Best regards,

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!