I think your store has a lot of potential, but I can definitely see some of the problems that might discourage customers from purchasing from you, bar your marketing/outreach tactics are a separate matter altogether.
Here's my feedback on your store:
I'll say it again: you need to fix your spacing! There is so much white space for no reason and used inappropriately. This is 100% a design thing but it'll make a huge difference and also help your other elements come together more cohesively.
I hope my answers have helped! Let me know if you have any questions.
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Your store looks very appealing, and I don't think there's anything wrong with it. In the case when a store receives regular traffic and the website is fully functional, I recommend looking into the sources of traffic and quality of visitors [how determined are they to buy]. Ideally, you'd want to get traffic from people who are actively looking to buy hair accessories online and want to buy asap. You don't want traffic from visitors just browsing available designs.
You can differentiate both types of visitors by the type of keywords they are using. The buyer is looking for a specific item, such as: "pearl beads clip on hair tie" or similar. Someone who's just browsing is searching for keywords like: "elegant hair wedding clips". They are still browsing, perhaps looking for inspiration, but they are not ready to buy, as they are not looking for a specific item.
Your conversion will be higher if you were to optimize your website [and ads] using only keywords used by buyers. This way you'll get traffic from people most likely to buy.
If you'd like to learn more about how to find the right "transactional" keywords and how to optimize your website with these phrases, please let me know, I'd be happy to help.
Hope it helps!
As you said you have used all social media platform like Facebook ads, Instagram Ads and did not get the result.
I think you should try for Google Shopping Ads, start from minimum bid and wait for one month.
Thanks & Regards
MS Web Designer
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. I'll leave another post about how we market ecom brands, which might help you get some sales.
Also, jewelry is a super competitive niche, making it harder to stand out in 2019. At first glance your store is beautiful and has a well put together brand. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
With your price point and your product, I would start with Google Shopping over Facebook as your main traffic source for the site. We recommend starting on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know