New store no sales! Need feedback

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Anonymous
Not applicable
815 0 57
I’ve started an online store few months ago and until now I have made no sales at all. I’ve tried all social media platforms for advertising but still no luck. I don’t know what I did wrong? Please help

This is my store: www.pinlush.com

Thank you!
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Trailblazer
121 13 43

Hi there,

 

I think your store has a lot of potential, but I can definitely see some of the problems that might discourage customers from purchasing from you, bar your marketing/outreach tactics are a separate matter altogether.

 

Here's my feedback on your store:

  • I don't like the logo. It reminds me of the 00s. I think just the cursive font would be much more effective.
  • It seems like the very top of your page is missing the checkout icon?
  • Having a slightly irregular website isn't a bad move, however, it doesn't seem like the visuals are flowing very smoothly. The spacing is off and there is too much information on the front page. Stick to a couple of items and categories only.
  • This is a nitpick, but I would say "no sign of stopping" instead of "relenting" because the latter has a negative connotation.
  • I would also change "Beautiful range of hair accessories" to something that has a slightly stronger call to action.
  • The "Guess What?" part, for example, could be removed, unless your "Guess What?" pertains to some sort of discount your customers would receive. 
  • It's a little strange that you've chosen to feature two products on the home page plus what looks like your entire collection. This kind of confuses the customer because they won't really understand what is highlighted and for what reason. Are these products new? Are they best sellers? Are they a certain color?
  • The "Shipping Info" and "FAQ" sections aren't bad, but, again, there is way too much spacing which makes the design look a little sloppy. I can definitely understand the aesthetic you want to convey and I think that it's great, especially because you seem to be putting a lot of effort into making everything look nice. However, that's why I want to emphasize that you have to kind of highlight what you want people to see and not overwhelm them with too much information. As is the case for dainty jewelry and hair accessories, it's easy to get lost in a sea of what seems to be the same (very pretty!) product. 
  • I quite like the way you've designed the subscription list at the bottom, but, again again, the pink section takes up way too much of the page. Make it a little narrower and also increase the space between the links and the white line. Move your logo lower so that it's closer to "Sign up to our mailing list."
  • It'd be nice to include an about page. Why are you selling barrettes? What's your criteria for selecting the products? Why should customers choose you over everyone else?
  • Is the no return policy common in the barrette world? I'm pretty sure I can return hair accessories at the stores I typically shop at.
  • The top menu disappears when I'm browsing other pages. Make sure customers can access your products at all times. 
  • The images seem pretty consistent, but they are so low-res. I reverse searched them on Google images and found them on a few other websites. I don't know if you copied the images or if they kind of just show up like that, but I would fix that ASAP because it takes away from the "visual credibility" of your store. There are also a few that are not consistent. 
  • I love the close ups, but there is kind of a problem here with diversity. I'm only seeing white models which could deter people from shopping at your store. It might be a good idea to stage your own photo shoot with a more diverse cast of women.
  • It might be a good idea to put a little more care into your product images. Check out Francesca's and ModCloth for great examples of writing a description. 

 

I'll say it again: you need to fix your spacing! There is so much white space for no reason and used inappropriately. This is 100% a design thing but it'll make a huge difference and also help your other elements come together more cohesively.

 

I hope my answers have helped! Let me know if you have any questions.

Marketing Specialist @ ShipMonk
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Shopify Partner
472 47 238

Hi pinlush,


General

  • The favicon: Your store doesn't have a favicon at the moment. A favicon is a small square image or logo that appears on the browser tabs, as well as on browser pages that list web addresses, such as the bookmarks page. It helps strengthen your brand and to add a polished look to your website. Here's how you can add a favicon to your store.
  • I would suggest adding an email address, if not a phone number, on the Contact page. It will add an additional level of trust to your store.

Homepage

  • I noticed that you have a newsletter subscription box. I would suggest adding a bonus (such as a discount code) to entice your site visitor to sign up.
  • Your store doesn't have any social media icons/buttons/links. I suggest you have them at least on the footer menu. You'd be pleasantly surprised at how many people will check your links out.

Product

  • Your "Add to Cart" button falls below the fold. It should be more visible.
  • Product page looks really good with top quality images.

Hope you found this helpful, if so please click "like" below to let me know.

 

If you need more detailed feedback, you can use our free analyzer tool. To use tool please click here.

FnLabs?

We are specialized in app development and theme customization for Shopify Stores. Our focus is on providing customizable and user-friendly apps to help store owners grow their business.
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Shopify Expert
1062 50 316

Hi there,

 

Your store looks very appealing, and I don't think there's anything wrong with it. In the case when a store receives regular traffic and the website is fully functional, I recommend looking into the sources of traffic and quality of visitors [how determined are they to buy]. Ideally, you'd want to get traffic from people who are actively looking to buy hair accessories online and want to buy asap. You don't want traffic from visitors just browsing available designs.

 

You can differentiate both types of visitors by the type of keywords they are using. The buyer is looking for a specific item, such as: "pearl beads clip on hair tie" or similar. Someone who's just browsing is searching for keywords like: "elegant hair wedding clips". They are still browsing, perhaps looking for inspiration, but they are not ready to buy, as they are not looking for a specific item.

 

Your conversion will be higher if you were to optimize your website [and ads] using only keywords used by buyers. This way you'll get traffic from people most likely to buy.

 

If you'd like to learn more about how to find the right "transactional" keywords and how to optimize your website with these phrases, please let me know, I'd be happy to help.

 

Hope it helps!

 

Best regards,

Maggie

Shopify SEO expert

Rock Paper Copy

maggie@rockpapercopy.info

✅ Get complete website audit | Click here: https://www.rockpapercopy.com/critique/

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Shopify Partner
1013 44 123

Hello,

 

As you said you have used all social media platform like Facebook ads, Instagram Ads and did not get the result.

 

I think you should try for Google Shopping Ads, start from minimum bid and wait for one month.

 

Thanks & Regards

MS Web Designer

Thanks & Regards
MS Web Designer
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Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. I'll leave another post about how we market ecom brands, which might help you get some sales. 

 

Also, jewelry is a super competitive niche, making it harder to stand out in 2019. At first glance your store is beautiful and has a well put together brand. Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

    1. Add links to your footer for about us, FAQ, and shipping policy. I didn't see these pages on your site and they are ones customers will look for. Having an about us page can go a long way to helping people trust the site more

    2. Look at adding a section for social proof on your site. Could feature the brands you carry or maybe customer reviews (one you get get)

    3. I would remove the necklace link on the main menu until you have items in there

Product Page Feedback

    1. Add links to your shipping and return/refund policy on each product page

    2. Add a product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search. This is the biggest area to help improve your site and get sales. You need to sell people on buying jewerlry

    3. Add a section for customer reviews when you get them

 

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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With your price point and your product, I would start with Google Shopping over Facebook as your main traffic source for the site. We recommend  starting on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook. 

 

Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.

 

Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.

 

Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.

Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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