New to E-Commerce - Would Love Feedback, Picchu + Bold

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Tourist
7 0 0

Hi everyone,

I am looking forward to some feedback on my store. Our brick and mortar is location closed, perhaps permanently, so e-commerce is key. We're a socially conscious business with artisans depending on our success so I refuse to give up. Even though we've had hundred of visits, we've had very few conversions on our Shopify website. Most of our sales come from Etsy or similar marketplaces. I feel like I keep fixing the wrong things and like I'm throwing money away hiring people who promise big changes, but the results never come. We've created ads on Facebook Ads Manager, but no conversion to sales. Help!

Please look at my site:

Is it too wordy?

Is it easy to navigate?

Does it download quickly enough?

Does it covey trust worthiness?

www.picchubold.com

Thank you so much for the help, really appreciate it!

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Shopify Partner
1774 111 327

Dear Picchu,

Congratulations for your store!

 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Overall Font, Color, Spacing, Alignment need to adjust
  • Add smart search feature
  • Highlight your USP
  • Add Custom Slider(Hero banners) with Call to Action
  • Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
  • Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Do some ON PAGE SEO and Index all your product at Google
Best Regards
MS Web Designer | MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
9.9/10 Customer Rating | 1000+ Happy Clients | 100% Satisfaction Or Money Back Guarantee
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Shopify Partner
345 27 102

Hello @Picchu,

I've taken a look at your store. The design is very professional and well done. I've some suggestions to increase the conversion rate.

1. Add the Home page link at the starting of the main menu.
2. You can add testimonials on the home page to make the store look more professional.
3. Add product reviews as most of the customers read the review before purchasing the product.
4. Discounts and limited-time offers will help to increase sales.
5. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
6. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
7. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.

Hope this was helpful!
Jeena

https://MansionEcommerce.com
https://apps.shopify.com/partners/mansion-ecommerce
Driving the next decade of eCommerce
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Tourist
14 0 1

Hi Picchu, How are you doing?

I have thoroughly gone through your website and I can see that I not responsive, very slow in loading, no social media integrations and it lacks conversion funnel.

These are the things you need to work on and also, a strong brand building to generate recognition across the globe.

I can see that your website is a kind that cares about culture across the globe.

Kindly contact me to discuss the solution process 

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Hey @Picchu , 

I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

  • getting you started on tracking data
  • taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
  • identifying metrics and areas that could cause issues
  • working together to see what we can improve to bring up that conversion rate
  • at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers

ui-gab
https://www.uiavenue.ca
We specialize in data analytics. If I've helped you today, please give our give our app a try (15-day free trial) https://apps.shopify.com/ui-ave-analytics and maybe write a good review.
Send me a message if you want a free data analysis consultation.
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