Hi everyone! I used to use Wix for my online store and decided to switch to Shopify. I seem to be coming across a few problems and just had some questions.
Can I get some feedback on first impressions of the website (i.e. what do you think is missing or what would compel you to make a purchase)? Or any advice is appreciated!
The website: https://oliverbaileyskin.co
Thanks in advance!
I think you have a beautiful store, and you are definitely going in the right direction design wise.
As per my opinion, you need to create a some urgency and social proof on your store. And I sincerely think you need to add a top announcement on your store which shows urgency and you can display your announcements like "free shipping",etc. on them. I highly recommend Superbar
You can use an app that provides you tools like a countdown timer, limited offers and even social proof.
For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute.
If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.
One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.
Instead, focus on periodically offering great deals that really are limited. I'm providing you some other app links that might be useful.
Links - Urgency Pack Ultimate
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hope my insights will be of help to you! Cheers
This absolutely helps!
These things seem simple enough to add. Thank you so much!
You're very welcome!
I think you have nailed the look and feel of your website. Looks really premium! :) I have a couple of suggestions for you.
First, you should optimize for page load times. Shoppers (especially those on mobile networks) are highly sensitive to how long it takes for your store to load. With respect to this, you can optimize the images you are using on your store. This image from your store is 525 KB. I ran it through a compression tool and could get it down to 289 KB (i.e. savings of around 50%) -
The other thing to do like arushi mentioned is to create urgency in your customers. This is best achieved with stickers and badges. For example I used ModeMagic to add a sale badge to your product image. Of course, you must take care not to overwhelm your users with stickers. Often, less is more.