Hey there, @Beautiful2!
Congrats on your store! Now let’s see what we can do to bring in those sales.
First, an easy fix - add a favicon! It’ll help add legitimacy to your store.
For reference, I’m on the Dresses collection page.
For reference, I’m on the Stripes Glitter Trousers page.
There is so much great opportunity for your store to grow, and I can’t wait to see how business takes off for you with the help of visitor behavior. Lucky Orange has heatmaps, session recordings, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
Good luck! I hope this helps.
Cheers - Danny
Hi there! Maggie, Shopify Expert here
Your store feels little unfinished - with missing images, unnecessary white space, no custom domain etc. You haven't mentioned what you do in terms of driving traffic - knowing this will help us assess the strategy and give you some more tailored tips.
Here are a few guides that might help:
If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!
Looking for a more detailed critique? Reserve complete website audit here: https://www.rockpapercopy.com/critique/
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Hi @Beautiful2 welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share
1. Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.
2. Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also you can do more target oriented email campaigns. Also Add to Cart and Checkout Page needs to have a bit more planning - like giving users a visual checkout process, and option to continue shopping from the checkout page.
3. I noticed that the product descriptions are not descriptive, A brief info about the product is required. Why? Because you can use potential keywords in such circumstances that are likely used on search engines. (try out this https://kwfinder.com/ to find phrases that are related to the keyword and also have a high search volume.) This will help increase organic traffic (google)
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalised stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!
Hyde here from Shopify.
Congratulations on setting up a new store!
I'm going to walk through your site as if I were a visitor and provide my feedback. However, I think it's useful to try this exercise yourself every so often and try to place yourself in your visitor's shoes. It's good to think about the user's state of mind, their location, their history, etc. This is fundamental to User Experience design, and it's why it's great to have a Customer Persona created to refer to. There’s a great guide to creating customer personas here. So let's start, here is what I see when I land on your homepage:
The first thing I see is the clutter of options on the menu. This looks messy and overwhelming and would discourage me straight away. The general principles of UX Design are that you want to make everything easy to navigate and appealing to your customer.
Can you reduce your menu down? Well, for starters, you don't need all the policies in your main menu. Not when you can include them in your footer:
Perhaps you'd like to create drop-down menus? There's a great video on how to do that here:
Also, your logo is very small and hard to read. You want everything on your store to be easily accessible and that includes easy to read! Can you make your logo bigger and re-upload it to your store? You could try using our free image resizer here.
And then when it comes to the image itself, you will want to ensure you're uploading the sharpest quality images (there's more on this here). Moreover, if you upload an image where the model's head is chopped off, it has a subconscious effect on viewers. It makes the image seem unfinished, unnatural, or uncomfortable - which is the last thing you want to do!
In a similar vein, you will want to think about the colors of your store. Do they speak to the right people in the right way? Does that sound crazy? Because color psychology is a real thing and can have a big impact on your visitors. For example, does the wording in your announcement match the color that goes with it?
Terms like "latest", "fashion", "right to your door", suggest urgency, immediacy, speed. Could you use a more attention-grabbing, energy-promoting color to convey this?
I also took a look at your About Us page. Kudos for having one! It's very important and should form the heart of your brand.
My initial impressions:
The text is very small, and therefore not as intuitive to read. Also, as sellers of fashionable clothing that you want to inspire women with, could you make your page a little more inspiring too?
Check out some great examples of About pages here
I hope this helps as a starting point. Let me know if you have any further questions!
All the best, Hyde.