No Sales :(

Solved
Candles732
New Member
2 0 1

Hello Everyone! 
I opened my online store a year ago but I’ve only had a few sales. How can I get more customers to my website and once they are on the website convert them into buyers? Any and all feedback will be appreciated. The link to my website is www.lccandles.net. 

0 Likes
EcomGeeks
Shopify Partner
762 95 247

This is an accepted solution.

Hey @Candles732,

Your candles are priced really well. I would make sure you put somewhere on the homepage that your candles are all handmade, using all natural soy wax.

Candles are something you want to smell before you buy and since that is not possible, I would recommend asking customers to leave ratings/reviews on your candles. A high rating at least will give a potential customer a good idea that a particular scent is one they might want to try.

If you are only getting a few sales a year, I'd recommend maybe going with Shopify Lite. You can still sell your products online using your Facebook and Instagram pages but the monthly cost is much less - it's $9 USD.

If you decide to stick with your full website, here is what I would recommend:

Change your theme - which I know is a big deal, but I believe it is necessary. This theme works well on mobile devices but it is very hard to navigate on desktop. You have to hover to see the price of your products and the navigation menu disappears when you leave the homepage. Having that drop down navigation menu in the top left-hand corner is not where the eye is trained to look for it, I think a lot of visitors will miss it completely.

candles-product.png

Additionally, on the individual products page, the image is so big that it takes up my entire screen. I can't see a price, a description or the add to cart button unless I scroll down. This is not good, you want to make the purchasing process as simple and quick as possible for your customers.

Next, change the photos on your website (this may be an issue only with your current theme so I'd only do this after changing the theme). They are currently blurry, it usually happens because of one of these three reasons:

  1. When you save the image, it saves as a low quality image or .jpg (.png is recommended)
  2. The image is too BIG and is automatically compressed when uploaded.
  3. The image is too SMALL and gets stretched out/blurred when it tries to fit the space.

We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. This comes down to your SEO, you are getting traffic but it's the wrong kind of traffic.

When I take a look at your product SEO, this is what I see and this is how it would show up in search results or social media shares:

candles-meta.png

By default, Shopify will take your product title and the description and add that into your SEO. The issue here is that a person searching for your type of products wouldn't type "Autumn Breeze" into Google, they would type something along the lines of "fall essential oil soy candle". We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:

My last piece of advice, because I truly do want you to succeed, is to think of ways that you can stand out and be different from all of the other candles out there. All natural soy using essential oils does set you apart from some candles, but a lot of people are making the same thing. Are you familiar with the company that put jewelry in their candles? Smart! Something like that,. what would make LC Candles one of a kind?

We hope our response was helpful, if it was, let us know by giving us a thumbs up!

PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:

bf2020-forums.png

They come in 4 different colors and have percentage variations ranging from 20-80% off. You can download them for free when you sign up for our email list.

Enjoy!

0 Likes
Candles732
New Member
2 0 1
Thank you so much!! Your feedback is greatly appreciated and will be implemented ASAP.

Hi @Candles732 

I would suggest you to start using fb campaigns to get some traffic to your stores. At this time when the competition is top-notch it is becoming extremely difficult to get organic traffic on your store.

Paid marketing is the way how almost all the e-commerce store owners driver there sales from.

You will need to put your products in front of users, and paid fb campaigns are the quick way to achieve that.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

  • Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
  • Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
  • Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
  • Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
  • Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
  • Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.

Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales
0 Likes