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Can you tell me more about that. I don’t know about Facebook Prospecting

Hi @SuzBling ,

Prospecting means getting new traffic to your store which is most likely to convert into sales when they visit your store.

There are 2 ways of prospecting. 

Interest Based -> Target new Audience basis on the interest

Look-a-like Based- Target new audience which is most similar to people which have previously purchased from your store.

If your store has low traffic use interest based, else go with lookalike based.

If you need any other help, just drop a message.  More conveniently you can go with Addyz, it comes with all this strategy and can automate your online marketing effort

Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales