i am trying everything to get conversions, even spend few hundred bucks on Facebook adds.
Now i am only trying to sell in USA but still nothing.
Just few users per day.
Can anyone help me or maybe there is something serious wrong with my site like payments etc.
Still hoping for me first sale.
Any help is appreciated
Jan de Jong
Hope the following suggestions will help you
Hello @E-beehives, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- Add banner image in the first fold of the homepage with a call to action button on it.
- Product page looks good.
- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share/ follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and help in retaining your customers.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. It also helps to reduce the abandoned cart rate.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
Hope you are doing good. Your store looks nice and here are few suggestions.
Make a Sticky header for easy navigation.
Add a Nice Hero banner with CTA .
Add ATC(add to cart) buttons on the Products.
Place sale badges on the Product image which looks good.
Try Blog page which is useful to build your store Identity.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
I think everyone contributed really good ideas in improving the conversions of your site but I'll be focusing on the advertisement since you mentioned you were doing Facebook Ads.
1. Are you personalizing these ads?
-> You are not under a very specific niche, meaning it's really hard to actually create a tailored Ad for your store since it feels like a mix of everything else. What is your main selling point?
2. How much have you spent so far?
-> Jumping into Ads without creating a marketable brand is a risky venture, you need to analyze your ratio right now for the cost to the conversion rate of your ads.
3. What's your current Ad map?
-> Do you know where Facebook is placing your ads, and are you backtracking your lead sources?
These are just some basic, over-the-surface questions that you need to go through to try and understand your predicament more.
Hope this helps!
Hey there, @E-beehives!
It’s hard to put so much work into a store only to see the conversions not flowing in. You should be very proud of your hard work!
In general, I think you need to refine your messaging. Rethink about how your visitors are looking at your site. For example:
There’s a disconnect from what you’re selling. Your Facebook page says you sell outdoor gear, but then this says you sell branded luxury and high quality products made in the USA and Europe. Then when someone pokes around, they see more collections that don’t relate to each other.
Remember that your visitors don’t care about what’s new. They care if you have what they need and if they can trust your store enough to buy from you.
Another example is your pop-up:
I would set the trigger to launch the pop-up only when someone engages with your site and be more clear about the value of joining. Instead of creating an account, could they sign up for a newsletter instead? It’s less of a commitment.
Looking specifically at your Facebook ad, there are a few issues:
Note: If you use visitor behavior, such as heatmaps (to see where people click) or session recordings (to watch what visitors did during their visits), you can segment the data by source or UTM parameters (if you use them in your ads). You’ll be able to see exactly what those visitors are doing to narrow in on the right audience and messaging.
Back to your site:
You’re on the right track here, and you have the start of a great store. With a little visitor behavior, you’ll be able to find that first sale and
Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hey Jan de Jong (@E-beehives),
Sorry to hear that you are spending on ads with no return. Hopefully my feedback will give you some insight as to why this is happening.
One is your products. You are offering a wide range of products on your website; you have beauty products, pet products, fitness, camping, masks and etc. I think the mistake people make in selling so many products is that they assume they will appeal to everyone, but unfortunately it has the opposite effect. After weeks and months of plenty of traffic but no sales, store owners are left discouraged and frustrated. If people want multiple different types of products, they will go to Amazon or Walmart or Target. Things like pet products, fitness, camping and etc. are all items that can be purchased in big box stores and purchased online through them or Amazon. When a person is searching for any of these types of items in Google, these big companies are who is showing up in search results and who you are competing with for customers.
Instead what we recommend is niching down and selling winning products. A good product choice should have these qualities:
We did a video on how to find winning products and also post a collection of winning products on our YouTube channel:
PS: If you decide to give Ecomhunt a try, here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
There is a lot more to unpack with your store and I'd like to help you more so I'd invite you to join a free training we have coming up. We cover why you get high traffic with no sales, spending on Ads with no return and visitors abandoning cart. We will help you develop a profitable ad strategy and learn how to generate free traffic, transform your Shopify store into a professional. trustworthy store that customers want to shop at and help you find winning products that people can’t wait to buy. Our free private Facebook training is happening on April 26 – 30, we will be going live every day at 1:00PM (EST). You can sign up here. Really hope you join us!
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!