Hello @Electrocity
I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked the store of yours and I have a few feedback on it, and I hope it helps
- Home Page
Firstly, your menu bar could be more diversified to optimize your product page. You have some essential tabs. I would suggest you add some more tabs such as: Contact us, featured collections, FAQs, or even product categories. That will make your customers to get to know you better. Therefore, their buying journey is much more enjoyable.
Promotion should be announced right from the moment visitors enter to your page. A popups or one slide on banner slide show will make sure your client will not miss your sale.
- The banner is improperly cropped.
Next, the search bar is a little bit hard to see. The use of only an icon, its size, and nearby competing elements impact the field’s visibility
- Add Sticky Header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want.
- Favicon
Favicon serves as branding for your website. Its main purpose is to help visitors locate your page easier when they have multiple tabs open.
- Featured products
I am not sure if your store is one product store. If yes, you should make the most of your homepage by feature you only product by a video.
- Chat box and Testimonials can be added to your homepage as well. Customers will feel more engaged in your store.
2. Product Page
Invest in bespoke imagery
Don’t just show what a product looks like but how it works in real life. Your products are lovely and unique so lifestyle shots will be game changer in conversion rate optimization. Use accordion for product variants is a good idea to make your product page more organized.
- Return Policy
Customers get hesitated to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on product page.
The actual return policy, in particular the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy-to-read and clear for customers.
- Product description
The information provided through product descriptions is an essential element for most users in the process of finding a suitable product. It should be eye-catching and attractive. Otherwise, it will make customer tired and skip the details. Consequently, that might cause troubles for your business.
Subdivide Long Product Descriptions with Sections and Headings
Use block text and bullet point
As festive season coming, we released this cool Halloween Template, kindly take a look. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have attractive and powerful page quickly. You will have lots more time focusing strategies. You can consider of checking PageFly - Free Page Builder.
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Richard
Hey @Electrocity,
Great job on the store and congratulations on your first sale!
I like that you are focused, you have a specific product. With this product, you will need to spend some time on your SEO to ensure you are not just getting traffic, but the right kind of traffic that converts to a sale.
By default, Shopify will take your product title and the description and add that into your SEO, but this is what it ends up looking like for the customer:
We show how to fix this in this video:
The most important piece of selling is getting the right kind of traffic to your store, your target audience. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. Implementing the things we outline in the video will help you get the right kind of traffic.
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
Best of luck!
if you have lots of traffic, you can try to retarget customers by send push notification, like this:
