You need to check the analytic to closely watch the behavior of your users. Also, I would suggest to check your check out process. Is there any hurdles? I would recommend to make the checkout process as simple as possible for your shoppers.
Also work on to build customer trust, add some trust signals. Trust Signals build customers trust and help users to feel more secure in their buying decision.
Send abandoned cart emails: If you have traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
Also, you need to work on your store as well to make user want to purchase. Below are some ways.
Logo Design: Logo makes a strong first impression. So for Brand identity, you need a proper logo to represent your business. The logo and its text is very difficult to see on your website.
Fixed Header: To give a better navigation experience to the user you can create sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. Also, reduce the header height, it should be less.
Featured Images: The featured image captures the first attention of the user. Use interesting taglines on banner to captivate user attention.
Use Videos To Engage Your Audience: It's worth to add brand video, or short clip on the features of the product to engage the visitor.
Mobile Score: Your google page speed score is 29. It should be 65-70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Multiple Payment Options: Make it easy for your customers to pay. Provide as many payment options as possible. Also, what all payment options should be clear and displayed in footer.
Product page: I like your homepage flow. for product page you can insert product images into a carousel. Also, provide a detailed product description.
Show Off Trust Signals and Customer Testimonials to boost conversion: Customer testimonials and trust Signals build customers trust and help customers to feel more secure in their buying decision.
Add Write a Review Section: This is a great way to win customer trust by providing them authentic reviews of the product so add ‘write a review section’ on your website and display it with the aggregate rating.
Social Media: Integrating more social plugins on your website to increase traffic. Create social media pages for your business helps to reach more customers. Social media make your business visible and it expands conversion such as Facebook, Twitter, Pinterest, and Instagram are great platforms for marketing and connecting with your new and existing users.
I hope you like it!!! If you have any questions, don’t hesitate to ask!!
Thank You!
