Hi - first off, ads take time to optimise and get working. It will take time to work out how to cost effectively target your audience. You also have quite a difficult niche to target.
In terms of your site itself, it's not bad but looks quite 'dropshippy' which tends to put people off (people are switched on these days, they see these types of signals and think - cheap Chinese product, will take forever to arrive, I won't be able to return it easily, I'll check and find it cheaper on AliExpress) e.g.
- You need to work on the English on the site, the grammar is quite bad e.g. your hero copy says 'We are specialized in old Japanese art' that should be 'We specialize in old Japanese art' your Shipping wording says 'Our transporter ensures a safe shipping worldwide' that should read 'Our transporter ensures safe shipping worldwide' (and transporter is a bit of an odd term to use, maybe better to use courier)
- Get rid of the '3 people are viewing this page' pop up bottom left
- Think about some sort of collections filter to make it easier for me to narrow down what I want e.g. filter to just show landscapes or folk tales etc.
- Take a look at the pop up that offers me 20% off. Again that's very dropshippy and I also couldn't close the thing so I then couldn't interact with your site
- Tell me more about postage, what are approx delivery times & costs (or at least tell me costs will be calculated at checkout)
Your site doesn't really do anything to let me know why I should be buying from you, there is no 'you'.
- If this is true; 'Your artwork is printed and framed in one of our workshops located in the United States and in France.' then really milk that as it's a great positive
- Again if this is true; 'Art historians, we use our knowledge to curate the best of old Japanese art' (ignoring the grammar issues with it) then that is also a massive thing you should be pushing
You have some great art pieces. I am in love with Japanese culture and would totally love having one of the posters in my office. I recommend taking advantage of the rich Japanese culture and creating that vibe on the store. Your niche allows you to play around with various styles, use dynamic and bold images, use animations.
The thing with your product is that it has a small market which makes it harder to reach. You need people who are looking for decor pieces and within that the ones who like the style you offer. As a solution I recommend two things:
1) You can start a referral program on your site. That way if a person likes your product, he/she can suggest it to some of the friends and get discounts for that. The trick is that we tend to trust things that were referred to us by someone we know in person. So chances are one customer will at least bring another one along:)
You can use Growave for that. We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available also, we are offering an extended trial on the COVID-19 period.
2) You can partner up with a company that sells a complimentary item. So they are not your competitors but you have the same target audience. You two can feature one another's products on the site or even make a partnered giveaway.
I have recently read case study of how one company on Shopify (I think) run a short term campaign and increased sales and the customer base drastically.
Please let me know if you are interested, I will try to find that article.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
That’s really frustrating when you have some traffic but no one converts. Like JonWright said, it takes time to get those ads optimized and target your audience in a cost-efficient way.
For your website, are you using any optimization tools like heatmaps (to see where people are clicking) or session recordings (to watch what happened during someone’s visit)? Both tools would be very beneficial in answering your question, “Why aren’t people adding it to the cart?”
For your Facebook Ads landing page, for example, I suggest the following:
I also see opportunities to communicate with customers better. For example, what is Giclée printing quality? How does 10.3 mil in paper thickness compare? Is the paper weight too light for this price?
Explain it or remove it. I know you say it’s museum-quality posts on a thick, durable matte paper, but is that enough detail? Maybe an FAQ page that is linked from those specs may be useful.
I would add a live chat option that engages people on this page with something like, “Can I answer any of your questions about Cherry blossom 2?” You can set it up as an auto invite. If you’re available to chat, customers who meet certain criteria (i.e., spent 20 seconds on this page), will be automatically invited to chat with you.
While you have a contact form, they have to wait for a response. Live chat lets customers get answers to the questions while they are still on your site. That can mean the difference between a sale or a lost sale.
For your Google Ads landing page, I would make it clear that one is framed and one is just the print. I know you added the frame to the image, but it doesn’t necessarily stand out. Add a filter to let people see just the prints in their price range, preferred colors, framed or print, etc.
Overall, your site is on the way to being awesome. I found a few things that won’t necessarily make the sale but need to be fixed:
In the end, using visitor behavior to help see what’s going on as customers use your site is going to make a world of difference. Lucky Orange has heatmaps, recordings, polls, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! I can’t wait to see how your website and business grow.