Hello, I have an online boutique Fancy Tesa Boutique and haven't generated any sales. I can see that people are looking on my website but no purchases yet...please take a look at my site and give me your opinions on how I can generate more sales. Thanks in advance!
UI/UX perspective, the background colour is very harsh on the eyes, I haven't delved deep into your site, but that was the first thing I immediately noticed
In terms of conversions, the average conversion rate is around 2-3%. You may want to look at strategies to market your store to bring in more traffic. Social media, google/facebook/instagram ads, etc
I took a quick look at your site. And some things I noticed and taken from the perspective of a potential customer:
If you think from the perspective a customer, you need to ask yourself, does this site look legitimate enough to send it online money to make a purchase.
I noticed you are based out of Canada.
I'm based out of Vancouver, if you need access to local freelance designers and developers to help redesign just shoot me a message. I can find someone to help you with this.
Just drop me an email at firstname.lastname@example.org
Then we can start talking there.
It would be great if you gave more information about the traffic, bounce rate and the ways you are promoting the site. Without that information, I will only be able to give feedback about the site only. Now lets get started:
Design wise- Work more on making your site very aesthetically pleasing. Since you offer beauty stuff you want your site to be beautiful as well.
1) Add a different hero banner image that resonates with your brand more and that is more colorful
2) Reduce the white spaces by adding more information
3) Add animations and short videos
4) Add images of people wearing your make up
5) Instead of pale pink, use a brighter color
Functionality wise -work more on trust
1) Add photos with product swatches
2) Add a review feature. People will most likely to buy products that have social proof to them.
3) One thing that I am very concerned about is that Beauty industry is the biggest industry at the moment. There are so many brands being created every day and most people already have brands that they trust or at least they have heard of. Even being chemical free as you are , is not a unique thing. That is why I recommend finding somehing that your products do that others don't and promote that.
3)Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
Hello @FancyTesa ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Welcome to the Shopify family, and congratulations on your store.I had a look at your website. There are a few gaps in your website experience. It is the only experience users have with your company, and you have to make it professional enough to earn their trust. Here are my observations:
That being said - not all traffic is equal. So there can be a few reasons for no conversions (a) You’re sending the wrong people to your website. OR (b) There are issues with your website experience.
Which platforms are you running ads on? What kind of targeting are you using? Is it sending the kind of ideal prospects you want to your store? I think you should do an audit of that data.
It might be the quality of traffic which is the bottleneck, since you mentioned that the bounces are also very quick. Figure out which it is and make changes accordingly - and I think you’ll be on your way to more conversions!
I hope this helps. Hoping for more sales in your store soon!