Hey there! Welcome to the world of e-commerce, @PeepyPrints! You’ve put in a great start.
Question: Is it PeepyPrints or Peepy Prints? On your logo, there’s a space included. On your hero image, there isn't. I would just be consistent with the two.
Looking at your homepage, I have a few suggestions:
Do you use any visitor behavior tools? This would be a prime time to use one. Things like heatmaps (to see where people scroll) and session recordings (to watch what happened during a visit) can help you see how people are using your site.
Considering you’re generating traffic from your Facebook ads, I would definitely filter both heatmaps and recordings to isolate those campaigns. Looking at your ads you’re running, I would suggest linking your Father’s Day’s campaign to the Father’s Day collection rather than the homepage.
Navigation and Product pages
I would use heatmaps to see how people are using your main navigation. What are they clicking on, where are they not clicking, etc. It can help you focus on the collections that are popular among customers.
In your collections, include filters. For example, in clothing I may not want something that’s for Father’s Day. I may want your gamer shirts instead. Offer filters by category, available sizes and color.
On your product pages, watch how people interact with it through session recordings. I would definitely add more details and a better description. Right now it’s not telling me much. For example, I’m looking at this shirt:
You have a great start here! Using visitor behavior will help you evaluate your site through your customers’ eyes. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card required) and plans that start at US $10/month.
I hope this helps! Good luck.
Hey Peepy prints,
Keep the below-listed points in mind for optimizing your store:
All the best!
Hi there! Firstly, congratulations on your new business!
It looks like you are targeting a global market. Good to see you have displayed multiple currency selector allowing currency converting on the front page. If you could dynamically display content as location-specific, it brings the most relevant product information to your visitors (like local currency, shipping policy etc), and enhances individual visitors' purchasing exerience.
For example, instead of having your customer choosing their proper at the button of the page, you may auto display price to your visitors with local currency seamlessly based on their locations using Geo IP tools. For example, use Geo Targetly. When the currency is changed, it adds a parameter to the URL, for example, exampleshop.com?cur=GBP, or exampleshop.com?cur=AUD. With its Geo Redirect tool, it detects your visitors' locations by IP and auto direct them to correct URLs based on locations. You can easily set up redirecting rules within a few steps. No code is necessary.
Another potential improvement, your shopping policy displayed at the top of storefront page could be more location specific. Right now, it says "Free Shipping to UK". This annoucement engages UK customers only. Other visitors may think they are not within service range and simple leave. You may potentially use another Geo Targetly tool: Geo Content to set up dynamically displayed shipping announcement based on visitors' locations. It alters almost any content on your website as location specific, like texts, headlines, banners, etc. In this way, you can effectively engaging with every single visitors based on locations, and increase conversion rate.
Here are a few examples. Geo Targetly solutions is easy to integrate and geo targeting customers. Shopify platform is perfectly supported. Hope it helps!
Your store looks pretty great on the first look, good job! Not entirely sure of what might be wrong, but I have a few pointers:
I hope this advice helps out. Hoping for more sales in your store!
Hello @PeepyPrints ,
I just had a look at your store, it looks really great, there are few suggestions from my side, hope that helps you
Hope our feedback helps you,