Hey everyone, I just recently migrated and redesigned our website on Shopify. Any feedback or pain points on the site that you can point out would be greatly appreciated!
Your store looks fantastic - there's nothing I can pinpoint to that is really bad. You have a great looking homepage, plenty of products to choose from, you have a defined niche in which you specialize, and your products images are of high quality. You tick all the boxes. Consider also blogging regularly, add video tutorials, so you attract also traffic from new fishing enthusiasts who'd like to learn how to get started. Overall, really great looking website :)