Optimizing my store before launch

Kofi-
Tourist
7 0 2

Hey, I’m launching a store soon and would like as much feedback as possible. It is password protected, the password is Bltmr. It’s a Men’s accessories store, and I haven’t yet filled too much out. 

link: https://www.bltmr.myshopify.com

 

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EcomGeeks
Shopify Partner
1002 137 329

Hey @Kofi-,

Congratulations on joining Shopify and getting your store built. I can see you are still building, here is my feedback on where it is at currently.

rings-01.png

PRODUCT DESCRIPTIONS
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:

SEO
When working on your product descriptions, keep SEO in mind. One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

PRODUCTS
As you know, rings, bracelets, etc. can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a ring or a necklace in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.

I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.

CONTACT PAGE
The contact page is one of the core pages that should be on every website. It’s a red flag to customers if there is no easy way to contact you. Shopify has made creating a contact page with a form really simple, here is how to do it:

SOCIAL MEDIA
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:


I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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