I'm Andrew and my business - A Strings - is a guitar specialist based in South Wales, UK. We've migrated to Shopify POS and Web from Lightspeed Onsite and ECom. I've been frustrated with Lightspeed for quite a while (especially support wise) and so when I received an email at the end of June to notify me of Onsite's "end of life" coming in March 2021, I took the opportunity for a wholesale change.
I'm very impressed with the Shopify web solution, we've managed to do things with the website via integrations and apps that we've been wanting to do for ages. Shopify POS is not as comprehensive as Lightspeed Onsite and I'm hoping that some very basic features will be added in the short-term future, otherwise I'll be quite disappointed. I may go into this elsewhere on this forum at some point.
In the meantime, focussing on the positives! I'd be much obliged if you would have a look over our site - www.astrings.co.uk - and let me know what you think. We used the Impulse theme and I think it's a huge improvement on our old solution.
Hi @astringsuk !
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You have done really great job - everything is so organized and well-done!
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
First of all congratulations on your store. After spending few minutes on your Product Page I have some recommendations for you to get a better chance of gaining sales.
1. Product Images
According to images that show products in scale, it's so boring and might not be attractive enough. You can more 'Lifestyle images' that help people associate the product with a desirable lifestyle, it will encourage customer make a purchase for your product.
2. Product Price
Product price is the basic information that many people seek for right upon entering a product page so you need to make it more clearly.
Increasing their font-size and change the color into Red. It can be more visible so that people can find it without effort.
3. Product Benefits
I found that there are just some basic words about your product in here, customers don't know where can they more information about that product.
You can display a video just about that product with its sound, so that customer will have more desirable to buy it.
4. Shipping cost
I found in your Shipping policy that it's free for product over 99 GPB, so you can highlight in Product Page, customers don't have to worry about that problem. Moreover you should include of these information to avoid cart abandonment vary:
Hope that some of my suggestions would be useful for you. Otherwise you can check this article to optimize your Product Page.
I think you're doing great. Congratulations!
Just have some recommendations for you:
- I think the location and blog sections should be moved down and the Instagram gallery moved up.
Moreover, now I see your Instagram only has 4 photos, and I think you can have a better one like a shoppable gallery.
Check this app Shoppable Instagram Gallery. It will help you sync all Instagram photos to create an Instagram gallery on your store and also make it shoppable. It can increase your sales!
- I see your product pages are quite long. So I think you can add a Sticky Add to Cart to allow your customers to add products easier when they scroll down.
Hope this helps!
Thank you so much for taking the time to look at the site and give your feedback.
Addressing your points with a little justification, but by no means an excuse or disagreement with you...
1. Populating the website/POS, we have over 7500 items to add descriptions and images. Firstly, just to get to the stage whereby we can launch we decided to go with supplier CSV files with predetermined data (descriptions, upc, cost, sell, images, etc). It is absolutely our intention to enhance the descriptions and adding our own images. I do wonder though, because of the number of products we have, if it would potentially look messy if we had 30+ non-uniformed images on a page?
2. Product price - you’re right, I think it could be more prominent. I would think that they would see the price on the category/collection pages before clicking into the product, but it is essential information. I’ll get this set larger. Thank you
3. As mentioned previously, we’re in the process of enhancing the individual products now that the site is up.
4. Great advice - thank you