I have a store and I sell local designer and artisan products that are handmade/handcrafted.
I wish to attract people who are stylish, conscious and like quality.
I have the shop more than 1 year now and I have very very little sales.
Since a few days I receive high traffic because of my advertising, and I still have NO orders.
Would you please have a look what can be the reasons no one is ordering?
Are the page and the product pictures look nice and what I can improve?
I'd appreciate your help!
Stay healthy and hopeful!
Hi there! Maggie, Shopify Expert here :)
You have beautiful products and defined branding, which is excellent.
Not all traffic is equal - just because someone clicks to your website from Facebook or Google doesn't mean they will buy - or that they will buy right away. Make sure to get clicks in terms of building awareness for your brand, but then focus on converting those who clicked and viewed your product into buyers. You do it through retargeting ads and email marketing.
Here's a detailed guide on how to design a winning PPC ad funnel: https://www.socialmediaexaminer.com/facebook-ad-funnels-framework-charlie-lawrence/
I recommend optimizing the sliding images - add a short tagline [3-4 words] to each image describing the product in the picture in more detail - this way the visitors will know right away what the product is:
Make sure to add a CTA [Shop Now!] text or a button in the image and link it with a relevant collection or a product. This way you’ll invite people to browse your collections, improve the time they spend on your website [important for SEO] and reduce the bounce rate.
Consider adding a related items section to your product page as well - it will help you improve the average order value through cross-selling and also make people browse more items in your store. See how to cross sell with related items: https://apps.shopify.com/cross-sell
Social media - make sure to open the icons on your website in new tabs, so you don’t lose valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Blogging - you have a perfect niche for blogging. Consider blogging regularly. This is a great way to keep your visitors on the website for longer, and also to get more traffic from Google from people interested in these topics.
Blogging is powerful - it helped me get to Google page #1 in only four days with this blog post: Breadcrumbs in SEO. I discuss how to write articles that rank on page #1 in my Facebook group 30 Days 2 Page 1 - join it now!
Here are a few guides that might help:
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Looking for a more detailed critique? Reserve your free website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard