This is an accepted solution.
I believe your store is https://hairextawig.com/. Is that right? If not, please let me know and I will revise my response.
It’s tough when you’re seeing traffic but no sales. Let’s see what we can do!
First, a few immediate things to address:
From mobile, your homepage looks fine. The header images aren’t crystal clear, but they aren’t overly distracting. On desktop, your header images are very, very blurry and distracting. They’re also cropped strangely on desktop but look fine on mobile.
I suggest testing and using heatmaps (to see where people click) to evaluate if you even need those header images. Because they take away from someone’s first impression on desktop, see if people are clicking on the header CTAs or if they are scrolling to your product collections instead.
Or you could remove the sliding header images and replace it with the image at the bottom of your homepage with “Hot Deals 2020.” It’s something to test and evaluate.
Moving around your store, I had some questions as someone who doesn’t know wigs. What is 180% density? What is a lace front wig? Had I been a customer, how would those details impact my buying decision?
You need two things:
The reason I suggest these two tools is because it’s really all about that customer experience. You need to find out what roadblocks are preventing people from checking out. If knowledge is the issue, put together a guide or an introduction video. Get a quiz going to help people find their ideal product from your store. Ask a poll question to find out what brought your customers to your website.
There’s just so much you can do! If you’re running ad campaigns, you can use filters on both heatmaps and recordings to see visitor behavior for just those campaigns. Lucky Orange has heatmaps, recordings, polls, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
Good luck, Hen! I have no doubt that you’re going to make your store shine and see those conversions start to flow in. Let us know how we can help!
It would be great if you could share your store URL here again.
Thanks for your message and all your advice.
You are right about my store URL. I have been try hard to make the change you proposed to me, but I cannot. Given you asked how you can help, could you do your best for me to proceed those changes in order to improve the store. The only thing, I cannot afford for the moment any paid apps because I have had no sale.
I am at your disposal for any further exchange.
Thanks in advance,