I like the look of the website. I think the branding is pretty cool.
What are you actively doing to help you get traffic to your website?
I like what you're doing on Instagram, but there's a lot of potential for you to grow it. Check out some of our blog posts about Instagram: http://www.shopify.com/blogsearch?q=instagram
It might help you grow your following a little quicker and give you some traction.
Hope that helps.