Hello @DipinKapila ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Welcome to Shopify! Here are a couple of pointers you could check since you have traffic coming in but not converting into sales -
Try to check which sources (ads or your blogs) get the most amount of traffic and at which point in the store do most of these people drop off - that'll give you an idea about what to improve in the store. It'll be a good idea to get an understanding of this data.
you can introduce an 'exit intent pop up' - basically a pop up that tries to stop your shoppers one last time before they leave. You could add a small 5-10% discount to tip off some of these shoppers.
it's a good idea to get a chat option in the store. That way your shoppers can reach out to you from the store itself and it'll give you some direction about what the shopper is getting confused about
you can look at adding some social proofing and urgency to the store by adding labels to your products. These help in nudging the shopper to make faster decisions while browsing. Shopify has some apps you can check for this purpose.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
Hi @DipinKapila !
When it comes to single-item stores it might be challenging driving traffic and have sales because the market for that product might not be too big. That is why I advise working in partnership with other companies that sell complementary products or services. When creating a site always think why a person should buy from you, not from Amazon or any other giant platform. Once you have that figured out, move on from there :)
You have a very detailed description of the product, that is full of images. Good job! I like also the fact, that you have added social reviews feature - it is social proof.
You can partner up with a company that sells a complimentary item. So they are not your competitors but you have the same target audience. You two can feature one another's products on the site or even make a partnered giveaway.
Do not underestimate the power of Social Media. Work with micro Youtube influencers and you will drive crazy traffic from there.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.