Please Review Our Store

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Ellashe
New Member
3 0 0

We thank you in advance for your help in reviewing our store www.ellashe.com . We kindly ask for constructive critic of all elements you deem important to have a successfully converting store.

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AiTrillion
Shopify Partner
2368 140 426

Hey @Ellashe , You have a great store. Here are some suggestions you need to work on:-

1. There is a lot of white space in the first fold of the homepage. The first fold of the website should always have a call to action in it - and here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.

2. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.

3.  It’s good to display testimonials on the homepage and add Q&A to establish authority and influence visitors with user-generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A.

4. Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

5. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.  It helps in increasing sales.

6. Add an announcement bar to highlight important information that you don't want your customers to miss out on.

 

If you would like to implement all these on your store I would suggest you to install AiTrillion.com. It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

Sachin D | Shopify Growth Expert @ AiTrillion

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Dear Ellashe,

 

Nice Store. Please find the below suggestions

 

  • Improve you store loading speed for mobile.
  • All Banner design need to Improve
  • You need to High hight your UVP ( Unique Value Proposition )
  • Header and Footer Area need to Improve
  • Overall Font, Color, Spacing, Alignment need to adjust
  • Trust badges should be on the home page like 100% Authentic products, Easy return, etc
  • You need to write small writeup about you and your business, i mean personal touch so that you can connect your audience
  • Product page layout needs to improve

There are many others. If you need help on these please contact here: https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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Ellashe
New Member
3 0 0

Hey!

 

Thank you for your review. it's been a journey and the definition of trial and error. I take the point about products on the home page and will amend, makes more sense to not have them there actually.

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HelpfulBeing
Pathfinder
107 6 22

Hey @Ellashe ,

I loved the design of your website as it's clean and attractive. I can see that you have information about shipping, Returns & Refunds, which are all very important to have and increase trust with shoppers.

 

Here are some ideas you might want to consider :

1) Customer testimonials should be added as they increase customer trust.

2) Rating widget having "Stars" under the product title on product page would be great as it build's customers trust. Be sure to check out our review app. 

 

You can read more about our app here. And also see some of our display widgets in action on our demo site.

 

Kind regards,

Yusuf | HelpfulCrowd Product Review App and Q&A

Turning More Shoppers Into Customers

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Very nice branding and look & feel, nice work! 

 

Just would suggest a 1 800#, (I see you have Messenger which is good!) which really helps find out customer issues/questions when you are launching.  Also, you need social proof with sales pop-ups (add to cart and purchases) and also reviews as many others have mentioned.  Your homepage before scrolling should show your top 3 best selling products.  I would really suggest reducing the size of your logo and putting it to the left.  It will free up valuable "above the fold" white space where you should drive visitors to your top selling products.  Visitors want to know what is popular and selling.  Be sure to follow-up with abandoned carts too with e-mails (see your Shopify Admin / Checkouts section).  Well done though, some great products!  Best of luck in selling.

Chris

 

Chris

High ticket item store owner and Google Shopping Ads specialist.
Shopify App: Gravy App that lets you build social proof with photo reviews, sales/cart pop-ups and referrals.
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Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

    1. Add links to your footer for about us, contact us, and FAQ pages. I didn't see these pages on your site and they are ones customers will look for

    2. Make sure the main product images for each product has the same theme / style as some have white vs non-white background right now. This is going to help tie your site together when people are looking at your collection pages

    3. Consider adding a Featured Product section on the homepage (i.e. Product Of The Month). Pick one products and tell people why you picked it and what makes it great


Product Page  Feedback

    1. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images

    2. Make sure all your product images are the same size and dimensions. This is going to help tie your site together

Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
tmahmood
Explorer
42 4 14

This is an accepted solution.

Hi @Ellashe 

 

You have a good store here which has the makings of a great converting store for you. The products all seem good and complimentary which is a huge plus as it will allow you to get customers to buy multiple products, hence increase your average revenue per customer, which will mean you don't need to spend as much on acquiring new customers which is always expensive. 

 

I've found that stores that do well in the health and wellness space always invariably have an accompanying blog. This is not a blog for blogs sake but rather, an opportunity for you to showcase your knowledge in health, beauty and wellness and identify yourself as an authority here. This has the effect of getting people to trust you as such, hence, makes them more likely to buy from you. Not only that, the blog will improve your SEO, and allow people to find you much better. 

 

Secondly it seems like you have some kind of a reviews plugin in place that allows customers to write reviews, but I could not see reviews of products. We're very passionate about the right way to get reviews at Syntellio to ensure you get authentic reviews and lots of them. A plugin is not sufficient for anyone serious about growing their business. You need a more comprehensive strategy that goes through the process of how to collect reviews, responding to reviews, and how to interpret the subtle and obvious messaging from reviews to improve your products and business. Get in touch and lets discuss how we can help you on this journey. 

 

I hope this helps. 

95% of shoppers read online reviews before making a purchase

Syntellio collects online reviews on your behalf and allows you to share to social media, helping you increase sales and make your store a success.

Get started for free here.
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neha-sparq
Shopify Partner
1957 124 434

This is an accepted solution.

Hey Ellashe,

The main menu should be shifted slightly leftwards beside the logo in order to avoid the unwanted white space on the header left. Home button should be added to the beginning of the main menu in order to make it look complete and facilitate easy navigation to the homepage. Other essential modifications to be made are as follows:

  1. The login, cart and search bar should be placed beside the main menu in horizontal alignment with it.
  2. A header template should be created to highlight amazing discounts or free shipping offers if any.
  3. Multiple cart buttons need not be a part of the homepage.
  4. The central banner should be full width in order to avoid the unwanted white space on both sides.
  5. Bestsellers need to be added to depict site peculiarity.
  6. "Sale" section should be created for all discounted products.
  7. Reviews should be added below each product for better customer choice.
  8. Testimonials are a must for instant brand promotion.
  9. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.

    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store improvement help you achieve a lot of success in the days to come.

Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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