Constantly tweaking, but never sure what is working or what isn't. Please critique everything from layout to word and photo choice. Even price. Knee jerk reactions people, how do I turn eyeballs into sales. Currently hovering around a 1.5% conversion rate. 80+% bounce. Between 40 sec and 1.5 min average time. Sometimes its 3% conversions, but thats when I direct alot of traffic from warm areas such as fb, insta. How do I heat up that cold traffic? I am spending on google search and retargetting. Looking for that secret sauce! Please help!
Since I gave feedback last time about the store and even though I still see that some of that feedback still applies. It's the little details that turn your average looking store into a brand people want to buy from. This means your homepage and product images still need to be fixed. Why don't I share how we think about marketing with our ecommerce clients across North America. Being Canadian, I know a thing or two about maple syrup. The reality is that even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. So even if you are running campaigns in Google, that does not mean they are the right campaigns. Marketing is a skill like any other profession.
When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know.
Excellent critique, as usual Duane! Thanks for that next level advice with the DPA and tailoring my traffic funnels. And I feel ya, I still am not happy with the quart and gallon photo. Something about the light box and my camera just didn't capture the same magic as I did on the 1/2 pint sampler.... might have to rehit the drawing board, and then potentially look into DPA on FB (their retargeting definitely gets sales from me...). Thank you again, excellent critique and I hope all is well for you up in Canada!
You are welcome Josh. Good luck. Maybe higher a designer to help make and take your site design to the next level. That is going to have a big impact on your success here. All the ads in the world won't matter if your site still needs work.
Hello @RuggedRidge ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Hi @RuggedRidge welcome to Shopify family
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. The addition of most viewed or most liked section on your homepage will significantly increase the percentage of gallery review.
2. Engaging the audience by writing blogs with better titles and promoting them on various social media platforms will be helpful.
3. Ask your customers to rate your products as this will help build trust and loyalty for the brand.
4. I think the addition of video to a landing page increases conversations by 80%. evaluate your competitor’s websites after browsing through a few of their websites, compare your findings to your own site.
5. Add a section of frequently brought/suggested items this will increase the product value and it will be reviewed as well.
6. Bigger images in your catalouge view product list with bigger images and hidden description can increase sales and will add brand value to your products. Ensure that every product has large images in the product view that zoom to fill the browser window.
7. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster
I hope this helps