I posted here last week after just launching my store and got some really good advice. I've implemented that advice but still don't seem to be getting any sales. Could people have a look at my store and give me their absolutely honest opinion on what I'm doing well/not so well. Would be hugely appreciated.
Thanks in advance,
Thanks for reaching out today. I'd be happy to offer up some advice on your store today.
One of the first things that stuck out for me was your usage of the slideshow at the top. Each slide is identical in saying "Shop our Earth Collection" and repeats itself across five slides.
Slideshows can be taxing on the loading speed of your website. So it's crucial to use slides conservatively and only when you are really to market a specific product on your store. Typically, I'd personally recommend keeping your slides to three at the most and only using them when you have something special to offer opposed to having them there 'just because'. Also, the Call to Action I mentioned (Shop our Earth Collection) doesn't really give the visitor much insight as to what they are going to click into. Why should they click into it and what will they find in there?
Succesful apparel and jewelry businesses will typically use slideshows and collections to sell a lifestyle, event, or relevant seasonal activity. For example, in the summer a lot of people visit beaches, go on vacation, and are outdoors. So you will often see collections that are tailored to that. For example, a slideshow may be used to sell relevant products that you use at the beach (towels, bathing suits, coolers, beach games, etc). and have a call to action like "Your Beach Essentials" in the slideshow.
This is an example of course and you will want to use a brand voice that reflects how you want your brand to be portrayed. I recommend going through our blog post on the 50 Best Shopify Stores to Inspire Entrepeneurs. It's a great place to get an idea of how successful brands are building out their store to give yourself some inspiration to create something true to your brand.
I hope this helps!
Congratulations on your store page! It's quite well done. i like the minimal theme that you have selected because it keeps the focus on the products themselves. Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
Hey Quazoo Store,
Pay attention to the below-listed points for store optimization:
Keep up the good work, All the best!