Hi @hairdepilator,
I'm Victor and happy to share some changes you can make for your store.
1. Home page
The current heading in your hero section is not really appealing or tell what you're about. You can make it more clear about what you're selling in Heading, Subheading, and a Call To Action to your Sales or Collection page, etc.
The search bar is also important to be highlighted in your store where visitors can find there products easily every time. Now it's just an icon crowded between cart and login icon
Your home page should feature the breadth of your products so visitors can know what kind of products you offer instead of only display 1 product.
2. Product page
Using 3-5 product images in multiple angels, in-scale image can increase customer experience, using Image list in grid or slideshow can make your product page looks neat and clean.
Color swatch is also suggested.
You can reorganize product description as a truncated description with accordion or load more. Shipping and Return policy should be included to increase credibility.
Please consider customizing your theme product pages more with a page builder, adding a slideshow, testimonial, videos, etc.
You can check this article for more information about how to increase the store conversion rate.
I hope you can find something helpful in my answer,
Cheers
Dear haidepilator,
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
- Page loading Speed - Mobile Speed Need to Improve, Currently 21-35 . you need to improve website speed to make it more user-friendly for both device desktop and mobile. This is one of the most important steps for improving conversions and sales. This year, during the Black Friday Cyber Monday (BFCM), Shopify stores in 175 + countries around the world created a new record with $2.9+ billion overall sales. Among these, 69% of sales have been made on phones or tablets, while only 31% happened over the desktop.
- Footer -Optimize your footer.Need lots of improvement.
- Reduce pop up at home page.
- Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
- Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
- Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
- Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
- Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
- Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
- Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
- Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
- Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
- Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store
- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
- Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
- Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
- Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
- Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
- Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
- Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
- Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
- Index your all product at google
- Do google shopping ads and facebook ads
If you need help please contact us at https://www.task4store.com/pages/contact-us
