Please could I get some feedback on my store - thenorthc

[Thenorthc]

Good evening,

I have just launched my store and am very new to this so I was wondering whether I could get some feedback? Any comments are greatly appreciated :)

www.thenorthc.co.uk

Many thanks,
Connor

[asuppa]

Hi Connor,

I took a look at your sight.  Also being new to building an online store, from a consumer standpoint the store is easy to navigate!  My one piece of feedback (being a female) the emerald engagement ring photo is not very crisp/clear.  If shopping for fine jewelry I would want to see a perfectly clear photo of the pieces I am buying.  

Best of luck!

[neha-sparq]

Hey The North C,

The store looks quite "well-maintained and unique". Just improve a few aspects mentioned below and it would be a perfect balance.

• Contact form is essential in the "Contact Us" section.
• The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
• "Favicon" enhances the user experience and eases site identification.
• Add "Login Account" as it helps in keeping a track of your order details.
• "Facebook and Linked In" should also be added to the site footer.
• You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 
  

All the best!

Neha :)

[MS-WEB-DESIGNER]

Dear Connor,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
• Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  
• Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  
• Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  
• Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  
• Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
• Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  
• Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  
• Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  
• Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  
• Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  
• Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
• Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
• Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Add Contact Us page for better customer interaction.
• Use track order feature.
• Add blog to improve seo and traffic
• Do some basic on page SEO
• Index all products at Google 

If you need help please contact us at https://www.task4store.com/pages/contact-us