Please critique my teeth whitening store

New Member
1 0 0

Please critique my store www.snowteeth.co.uk It's been open for about a day I already spent $80 through fb ads with 11 adsets with 4 creatives each and duplicated, so it's 22. I get 90+ sessions, low cpc, 2 starting orders and 2-3 add to carts but no sales yet. I wonder if my site speed is slow nor my product page looks attractive! Should I kill product, tweak my product page or test more audiences (that means spending more money on fb ads) Please let me know what I am gonna do! Thank you

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Shopify Partner
834 31 235

Your homepage looks great - it sounds like you'd need help with the ads. It would be a great idea to ask someone to review your ads copy, CTAs [calls to action], images, landing pages, strategy etc. You have made a lot of effort optimizing your website, so getting the right customer through the door is now your priority.

 

Also, don't feel pressured to change everything around after just one day of trading - test your products and business proposition for at least 7 days to see if you convert.

 

Also, a good approach is to have a very strong USP [unique selling point], offering something your customers are desperate for, and none of your competitors are offering. A good and detailed research can help you find what's the USP for you, which will help you stand out better with your ads and with your business.

 

Hope it helps, 

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You have to many ads for your budget, which is going to spread your budget to thin and take longer to understand what is going to work. If you know your audience targeting is going to work then start off with 3 images max and text 2 different pieces of ad copy to start. Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

    1. You are going to have to work on getting better images because right now it's easy to tell you are using stock photos

    2. The overlapping text on your main image needs a tweak


Product Page  Feedback

    1. I would check your image file size as your product page took a while to load for me

    2. Consider changing the layout of your product page as I'm not sure the current layout works for your brand

 

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com
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Shopify Partner
359 18 39

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