Hi LParker! Maggie, Shopify Expert here :)
Your store looks fantastic - I love the color themes and the branding. I like that you link the featured image to a relevant collection - consider adding a short tagline here to introduce people to your products, such as: "Shop textured cushions". It gives more info for your visitors as to what to expect to find when they click.
Consider also adding more products to the homepage - the more items you have, the longer people stay on your website, browsing collections and eventually buy.
Consider also adding more trust signals, such as: About us page, Contact us page, Returns policy, and Shipping policy. This alone can help you improve your conversion rate - people like to have this info clearly displayed and accessible on the website, before committing to buy.
Hope it helps!
Shopify Expert | Ecommerce SEO Wizard
1.9% conversions is pretty good. Most people will convert at about 0-3% and you rarely see many Shopify stores consistently converting over 5%. I think you need to work on getting more people to your website. Maggie @Rockpapercopy is pretty good with SEO if you reach out to here.
As for your website. Few areas you need to improve on.
Overall your website is good. I couldn't find any contact information and I did a more detailed review if you wanted that reach out HERE or https://www.inspiresmallbusiness.com/pages/contact-clayton
Keep up the good work.
Congratulations for your store.
Hope Few suggestions will help you:
1. Optimize your page loading speed for Mobile
2. Go for other design
3. Make a logo
4. Add policies pages at footer
Add Collection List
Add Popular Products
Optimize your product page
Use Facebook and instagram Store for more sale
Add Blog Sections
There are other areas you need to work. Need help please meet our expert here: https://www.mswebdesigner.com/products/store-setup-guidance
Thanks & Regards
MS Web Designer
Improving site speed, using Search Engine Optimization, using Google Search Console to optimize your website structure and search engine friendliness and Google Ads can help a lot in increasing site traffic. Apart from that, the store looks plain and needs some improvements mentioned below:
Hope your site gets more traffic and sales in the days to come.